Initially, deepfake technology was a product of entertainment and media. Film studios and advertisers utilized the technology to add visualizations, bring dead actors back to life, and even create multilingual dubbing. According to Westerlund (2019), deepfakes were used in the beginning as innovative digital creative tools, a means of a more artistic approach to storytelling and narrative addition. Kietzmann and Pitt (2020) add that corporate marketers sought to use deepfake-styled personalization in advertisements, using AI to synthesize the voice of a customer or implementing different content for different demographics in the same commercial. Therefore, it is easy to see how a dual-use technology may emerge and one that enhances creative expression now foreshadows misconduct in the future.