Monique Valeris is the home design director for Good Housekeeping, where she oversees the brand's home decorating coverage across print and digital. Prior to joining GH in 2020, she was the digital editor at Elle Decor. In her current role, she explores everything from design trends and home tours to lifestyle product recommendations, including writing her monthly column, "What's in My Cart."
Monique Valeris is the home design director for Good Housekeeping, where she oversees the brand's home decorating coverage across print and digital. Prior to joining GH in 2020, she was the digital editor at Elle Decor. In her current role, she explores everything from design trends and home tours to lifestyle product recommendations, including writing her monthly column, \"What's in My Cart.\"
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As the heart of the home, the kitchen is where families gather to share meals, stories, and make memories. And when it comes to designing your dream kitchen, every detail matters. One element that can really elevate your home decor is a beautiful and creative kitchen backsplash. Not only does it protect your walls from splatters and spills, but it also adds a stylish and functional focal point to your space.
In conclusion, a well-designed kitchen backsplash can elevate your home decor and add both style and function to your kitchen. Whether you prefer a classic subway tile, a bold mosaic, a patterned cement tile, a luxurious marble slab, or a sleek stainless steel, the options are endless.
In addition to kitchen remodeling, we also offer bathroom remodeling, home additions, and whole-house renovations. We pride ourselves on delivering high-quality workmanship, excellent customer service, and competitive pricing to homeowners in the Sacramento, CA area.
One important aspect of home renovation, at least for couple Erin and Ben Napier, is to ensure that even new buildings and structures honor the past. In their series Home Town, now in its seventh season, the Napiers use found materials and old textiles from their hometown of Laurel, Mississippi, to reimagine aging houses as more modern spaces.
From home renovation to DIY projects, Vikki shares her decorating journey with her followers, providing an authentic and honest look at the process from start to finish. Her interior style is transitional, and she enjoys incorporating patterns, texture, and colour into her designs. As a skilled decorator, Vikki can pull together a beautiful scheme, making her an excellent choice for showcasing decorating and interiors brands. Her honest approach and loyal following make her a valuable asset for any brand campaign.
Almost anything can be turned into wall art, and the same goes for feathers. You can create some mesmerizing juju hat decor if you opt for feathers, and provide a soft touch to any naked wall in your home.
Hi! I am Jenni Yolo (formerly Radosevich)! Welcome to I SPY DIY, a do-it-yourself website where I show you the process of our home renovations here in the city of Milwaukee, one step-by-step project at a time!
The renovation process on my house proved to be the gateway into my current life. It not only made me realize how much I love working with my hands, but it also got me to convince others (cough, cough, Jenni, cough) to take on home renovation projects. I watched Jenni do the The Sage Home. I bought a rental property. Jenni took on the Barnhouse.
For years, consumers relied on HGTV and magazines to take them into beautiful homes. Now, people get home design ideas through content social media platforms like Instagram, Pinterest, and TikTok. By partnering with influencers to showcase pieces, decor brands can gain brand awareness in niches of aesthetic inspiration and remain top-of-mind as people shop for their home.
Brands work with influencers to create content that will boost brand awareness, increase engagement, and drive sales. With authentic content that aligns with their personal brand, influencers help position your home decor business as a trusted source in your industry.
By leveraging an influencer network platform and expert in creator management, home decor brands can confidently execute a successful influencer marketing strategy based on unmatched influencer data in the home retail sector.
Influencer marketing can put a small brand on the map by spreading brand awareness across popular social channels. Smaller home decor brands with customer-centric services, unique pieces, and online accessibility can see great success when using the right mix of influencers.
As mentioned, most consumers today are balancing furnishings from luxury home decor brands and budget-friendly, lower-end pieces. Your audience follows influencers who speak to both ends of the design spectrum.
Many consumers today are doing more with less. Minimalists make statements with unique, eye-catching pieces (specifically greenery, open storage, and wall decor). Any home brand can act on this trend, with the help of the right minimalist-minded influencers.
Work with home decor and lifestyle influencers who inspire followers to repost, share, and tag content. This social proof creates a steady flow of organic content that validates your brand in the eyes of the design-inspired homeowner or renter.
On top of influencer diversity, home brands should work with influencers who live on various platforms and use a variety of content formats. While a static post may be perfect for a before-and-after kitchen reno, an Instagram story may be better for demonstrating a new sound system or a cozy, live fireplace. Pinterest and LTK have both been successful social media platforms for home decor influencers.
The right home decor influencers can help you reach home decor buyers and design partners, foster customer loyalty, spread brand awareness, build brand identity, and create a fresh narrative around your brand in the marketplace.
Use your test campaign as an opportunity to discover best-match home decor influencers who convert. As you think longer-term strategy down the road, our influencer marketing platform will help you secure those influencers as your ambassadors.
When planning the decor at our renovation, I spent a lot of time working through how to create a decor plan, which was both interesting, unique but also cohesive (I think!), and I wanted to share how I got to it in the end. Read on for more.
Professors Annetta Grant and Jay Handelman dig into this phenomenon in \u201CDysplacement and the Professionalization of the Home,\u201D recently published in the Journal of Consumer Research. I first saw the article summarized in a short piece in the Washington Post, and wanted to read a whole lot more of their research, which combines an analysis of current home \u201Cadvice\u201D content (HGTV, magazines, home shows, interviews with contractors) and ethnography of homeowners pursuing and reflecting on home renovations. I found it, I paid $14 to access it for 24 hours, and I\u2019m here to tell you: it\u2019s fascinating.
If you like to engage with academic articles and have $14 or academic library access, I highly suggest reading it in full. For others, here\u2019s the argument: starting in the post-World War II era, the government and other cultural and industrial institutions began framing the home as the primary site of idealized American life, filled with beautiful, time-saving appliances and ample spaces for leisure and togetherness. To have (and spend) on a home was to align yourself with the American capitalist spirit \u2014 and the home itself was positioned as a site of personal and familial growth. You became a better person through the cultivation of your home, which was also a site to manifest your creativity, your commitment, your domesticity. Hence: \u201Cinterior decorating\u201D (and, to some extent, DIY renovation/carpentry/This Old House repairs) as middle-class obsession.
The home is an extension and reflection of the self \u2014 a tapestry for your most innovative and creative self, but also a place to fit your specific needs and desires. Ownership liberates you to make the space utterly your own, and making the space your own is how you resist the conformity that otherwise structures mass-production capitalism.
To illustrate the \u201Cprofessionalism\u201D impulse, Grant and Handelman point to an episode of an unnamed home renovation show in which potential buyers are filmed going through a potential home with dark brown cabinets, white appliances, coil burners, and laminate countertops and floors:
Grant and Handelman point out that the home renovation industry topped 400 billion in sales in 2020 \u2014 a whopping 48% increase from 2010. That number is projected to increase to $450 billion this year, marking a 12.5% increase just from 2020. Some of that\u2019s the inflated cost of remodeling materials and labor, sure, but a whole lot of it is increased pressure on the home to be all things and yet also look like the same professionalized ideal. The pandemic made existing space feel insufficient: for the sheer amount of life that had to be lived there, but also insufficient in relation to whatever understanding of what the house should look like. There was a lot of time to contemplate everything that was wrong about your space, and very little encouragement to think about everything that was right.
Homeowners swapped out older appliances for more energy-efficient options, chose eco-friendly materials and found ways to restore and reuse furniture and original features in their homes, just to name a few. These renovation solutions prove that you can keep sustainability at the forefront of your remodeling while still incorporating your own personal design and style into each space.
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