How to Promote Your Website for Free: 7 Powerful Ways

“So you have got your website up and running. Sounds good! What’s the next step? How to promote a new website and increase traffic to your website?”

You’ve created a website on the Internet and it is not linked anywhere. How will anyone know that your website exists?

A well-designed and curated website won’t bring any fortune until and unless no one knows about it. So, figuring out how to advertise your website is essential.

Just because you’ve launched a website doesn’t mean that people will come flocking towards it to increase traffic to your website. No one will know that it exists until you come out and promote it.

• So, are you in the early stages of business?

• Worried about how to promote a website for free?

• Does it take tons of money to drive traffic to your website?

If the above questions are running in your head, we’ve got you covered. Thankfully, you can promote your website in multiple ways in your budget or without spending even a single penny.

Read ahead to discover new ways on how to promote a website on Google for free.

7 powerful ways to promote your website online for free

1. PPC

PPC is one of the best ways to promote your website in case if you’ve got a tiny budget for your marketing activities. Pay-per-click advertising is one of the best marketing strategies to acknowledge your audiences know about your product and convert them into buyers. Google Adwords is the best, flexible and feature-rich tool to manage your campaigns. The price of PPC usually depends on the number of keywords you want to target.

2. SEO

Who would not want to position their brand in the first 10 results of SERP?

And that’s where SEO plays its role. It optimizes your website for search engines like Google which allow your customers to find your product/business with keywords like “best pizza joint in town”, “rent an apartment”, “buy a car” and more.

Just remember: SEO is a long process. It may take months to see results from this method. So do not expect a quick result.

3. Copywriting

The more pages your website have, it should have more content. I guess you all might be aware with the blog post, web pages and other engaging texts a website have.

You can hire professional writers who can create quality copies and optimize them with relevant keywords to get desired organic traffic and thus generate leads.

4. Social media marketing

Social media marketing is a great way to promote your website on multiple social networks. It will create your brand awareness and will help you reach your product/services across the masses. It is one of the most suitable methods for startups, small and large enterprises.

5. Email Marketing

With email marketing, you can communicate directly with your audience through their flooding inboxes. It is an excellent tool to build audience loyalty and update your audience with the latest content, insights, and personalized messages through emails. Sending alluring incentives like coupon codes, freebies, and discounts emails can help convert leads to customers.

6. Reciprocal Linking

One of the best ways to show the search engine that your website is heavily trusted by other resources is having external websites link to your site. If you’re looking to promote your website, make sure to include other options like guest posting, link exchange, news articles, forum posting, and more. Make sure that you do not link your website with low-ranking DA, PA sites. Focus on creating links that are relevant for your users and use long-tail keywords to gain a link. Work on quality inbound links rather than quantity.

7. Make use of Google My Business

If your business is looking forward to increasing traffic to the website, Google My business is a must-have factor. Creating a business profile here is free, easy, and makes it easier for people to fetch your business when they’re making location-based searching. Here, you can mention details like contact details, location, opening and closing hours which indirectly makes it easy for your customers to find your business amongst the search engine results.

Let’s promote your website for Free

Knowing how to promote your website is quite essential for any business. However, many people do not have a budget to spend money on marketing. Fortunately, the above free channels like SEO in combination with PPC advertising, paid email marketing, social media marketing will help you explore multiple promotional revenues to get maximum benefit.