Case Studies

Over six years, we managed Voltaire Design UK’s marketing, focusing on social media growth. Through strategic content and consistent branding, reach, engagement, and following increased significantly, strengthening the brand’s presence in the equestrian industry.

We also managed marketing campaigns and trade stands at major events like Badminton, Burghley, and the London International, aligning sponsorship and on-site activation to maximise visibility and drive audience engagement.

A key highlight was the three-year Badminton Grassroots sponsorship, where we focused on brand placement and target audience impact. We also partnered with key riders across disciplines, creating authentic visibility and credibility for the brand.

The challenge was to develop a comprehensive marketing plan and PR strategy over a focused period of 18 months. This involved carefully defining the Horse Photographer, Matthew Seed's brand positioning, identifying key audiences, and creating a coordinated approach across digital, print, and event-based channels to maximise exposure and engagement.

Partnering with premium equine events across the globe formed a central part of the strategy, allowing his work to be showcased to a highly targeted audience of affluent equestrians and high-net-worth art collectors. 

London International Horse Show, a prestigious equestrian event, provided a high-profile platform where carefully planned media and event campaigns maximised both visibility and credibility for Matthew Seed’s photography.

Over an ongoing period, we have continued to work with the Horse of the Year Show, managing their media centre and building strong relationships with working media to ensure smooth communication and coverage across all media platforms.

We identified and developed management processes for commercial videographers and created a new role for competitor video reels, working closely with content creators to produce engaging, high-quality material for social media and other marketing channels.

In addition, we managed social media strategy, marketing for ticket launches and sales, merchandise promotion, and all aspects of the show, collaborating closely with programme publishers to deliver cohesive branding and a seamless audience experience.

Owned by Show Direct, this is a truly all-inclusive grassroots equestrian championship, offering riders of all levels the chance to compete, progress, and experience the thrill of championship-level competition.

This social media management role covers both the qualifying events and the main championships over a 12-month period. This included creating and scheduling engaging content across multiple platforms, driving awareness of the series, and encouraging new riders to start their Trailblazers journey. 

By highlighting key events and updates, we maintained engagement and grew a loyal online community, while live coverage and winner interviews brought the excitement and personal stories of the championships to a wider audience.

A premier equestrian venue in Cheshire, hosting top-level competitions including their International Horse Trials and Premier League Dressage events. Our role involved creating media content and ensuring maximum coverage and engagement across digital and traditional channels.

Interviews with key riders, overnight leaders, and winners, capturing their insights, experiences, and reactions were edited to produce compelling video content for media distribution and social media, providing audiences with behind-the-scenes insights.

The events attracted elite riders including Ros Canter, Tom McEwen, Laura Collett, Zara Tindall, Carl Hester, Becky Moody, and Charlotte Dujardin, reinforcing Somerford Park’s status as a hub for world-class equestrian sport.

The charity golf event brought together supporters, partners, and sporting figures to raise funds and awareness for the ABF’s work with children and young people. Led by Asmir Begović, the Classic combined competitive sport with a clear charitable purpose.

A key element was the involvement of high-profile sporting personalities, which enhanced the event’s appeal and attracted strong interest from both media and corporate supporters.

From a media and communications perspective, we managed all on-site media operations, creating a structured mixed zone and working closely with broadcasters including DAZN, the Premier League, Eurosport, CNN, Sky Sports, and TalkSport to deliver coordinated coverage and elevate the event’s profile.