How a Marketing Mindset Can Reframe your Customer Education Content Strategy

If you’re in customer education, you are a marketer. We’re all marketers. Our job is to drive “customer success.” But often, proving customer success requires complex correlation metrics between training and user behavior. Those metrics are expensive and time-consuming to obtain. Not ideal for every budget.

This session is about opening your aperture to new proxy metrics for customer success: marketing. Designing your educational strategy with a marketing mindset is a supplemental approach to showing strategic business value. This approach allows education teams to align with business-critical metrics, create more effective content, train more customers, and leverage the community to build scalable learning programs.

Key takeaways include:

• Building alignment with brand & product marketing teams to maximize content distribution and customer onboarding success

• Utilizing social media, community, and third-party content channels to create and distribute learning content at scale

• Extending brand influence through skills and career-based educational offerings

• Strategies to repurpose content across multiple platforms to reach new audiences

• Aligning your educational strategy with key marketing metrics that matter to the business