ASsessing the Market

Prepare

Overview

In this module, we will assist the client conduct a risk assessment report on doing business in Japan. What are some of the troubling weaknesses in the Japanese economy your client should be aware of? Where might there by strategic opportunities?

Read

To prepare, please download and complete the assigned for this module.

Demonstrate Class Engagement

Demonstrate class engagement by submitting evidence of (a) pre-reading and (b) post-class reflection in relation to any five modules of the course.

Come to Class

The class is on 12 November (12:00pm Frankfurt time / 20:00pm Tokyo time) via Zoom

Zoom link: https://zoom.us/j/8151548454?pwd=d0h3dDM1bkV2Q2dpY0RzNE56VS9HZz09
Meeting-ID: 815 154 8454
Passcode: 704125

participate

Advise

First, great business lawyers can talk the language of business and understand how business works. Indeed, businesses prefer it when their lawyers not only understanding their business and strategy, but are interested in their long-term success. Put simply, lawyers need to understand:

What does the client do?
How does the client make money?
Who are its main competitors?
What economic factors are it most sensitive to?

Do some online research to learn more about the client's business and the industry in which it works (ie, the digital services and robotics industry).

Second, the client wants to set up a "temporary presence" in Tokyo to pursue negotiations with JSportAI, conduct market research and find local businesses to support any prospective export-import trade if negotiations are successful. According to the Japan External Trade Organisation, what is the most appropriate form of business presence the client should establish initially?

Third, your law firm's partners ask you to prepare a risk management presentation on doing business in Japan. What are the pros and cons of the client expanding its business into Japan. What makes the Japanese market a risk? What opportunities does the Japanese market present for the client? In particular, according to this critical 2023 news report, Japanese companies no longer dominate the Fortune 500. Does this report fairly signal weakness and fragility in the Japanese consumer and corporate sectors in Japan?

How do Japanese people themselves see the state of the Japanese economy?

Fourth, your client's senior managers come from different generations. Some, aged in their fifties and sixties, know Japan by its reputation in the 1970s and 1980s; others, aged in their thirties and forties, know Japan around the late 1990s and the GFC. Identify the foundations of Japan's economic success since the post-war period and the reasons for its ongoing stagnation since the 1990s. What types of assumptions might your clients have of the Japanese market based on their generational understanding of the Japanese economy? In your view, what are the key issues confronting the Japanese economy today? How might these issues translate into business risks and opportunities for your client?

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