This involves placing ads on search engines or other websites and paying a fee only when someone clicks on your ad. Google Ads and Bing Ads are popular PPC platforms. This approach can provide immediate visibility and targeted traffic.

Pay-Per-Click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked by a user. It is a form of online advertising where advertisers bid on specific keywords or target audiences to have their ads displayed on search engines, social media platforms, or other websites.

PPC advertising is prevalent and is used by businesses of all sizes to drive targeted traffic to their websites, promote products or services, and increase conversions. The most well-known platforms for PPC advertising include Google Ads (formerly known as Google AdWords) for search ads, and social media platforms like Facebook, Instagram, and Twitter for social ads.