Student Outcomes
Strategic Communications The American University of Paris
Strategic Communications The American University of Paris
Syllabus/Slides
Syllabus/Slides
3Strategic_Communications_BootCamp_AUP.pdf
Final syllabus 22 aup.pdf
Text
Text
Lamb/Hair/McDaniel, Southwestern Publishing, Cengage Learning, 2015, MKTG , Ninth/Tenth/Eleventh Edition
Scott, David Meerman. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons, 2017.
Jones, Phil. Communicating strategy. Gower Publishing, Ltd., 2008.
Wilcox, Dennis L. Think public relations. Boston: Pearson Education Limited, 2014. Print.
Hachten, William and Scotton, James. The World News Prism: Digital, Social and Interactive Wiley, 2016