David Shane PR
Public Relations(PR) Professional and Strategist
David Shane PR, based in Los Angeles, California, has built a formidable career as a public relations strategist, renowned for his work across global media and entertainment industries. With over two decades of experience, his expertise in strategic communications, issues management, and corporate positioning has earned him high regard in the professional community.
Early Life and Educational Path
David grew up in Philadelphia, Pennsylvania, in a family that highly valued education and perseverance. He attended the University of Pennsylvania, where he earned a Bachelor of Arts in Communications. His academic pursuits laid a strong foundation in communication theories and practices that have been crucial throughout his career.
Launching a Career in Public Relations
Shane began his career in the early 1990s as a researcher in the Political Unit at CBS News in Washington, D.C. He later transitioned to roles as an Assignment Editor and Field Producer for CBS in Philadelphia, gaining essential experience in media management and production.
Ascending the Ranks at Comcast
In 1999, David's career took a significant turn when he joined Comcast in Philadelphia. Initially appointed as the Director of Communications, he was instrumental in developing and implementing a corporate communications strategy that would be embraced company-wide. His exemplary performance in this role led to a promotion to Vice President of Communications and Original Programming in 2001, where he managed a division with $8 billion in annual revenue and 18,000 employees.
Strategic Role at ICM Partners
In 2005, Shane advanced to ICM Partners, taking on the role of Senior Vice President of Corporate Communications. There, he managed global media relations, government affairs, events, and advertising. He also supported the agency's philanthropic efforts and collaborated closely with the Chairman and CEO's office.
Technology Sector Transition at Hewlett-Packard
David Shane PR expanded his expertise into the technology sector by joining Hewlett-Packard (HP) in 2008 as Vice President of Global Corporate External Communications. His responsibilities included overseeing external communications related to mergers and acquisitions worth nearly $20 billion, digital strategy, and government affairs.
Leadership at Relativity Media
In 2012, David became the Executive Vice President and Chief Communications Officer at Relativity Media. He led corporate communications for the company's various divisions, including theatrical, television, sports, music, and branded entertainment, and managed corporate responsibility and event planning.
Founding Resolution Communications
Utilizing his extensive experience, Shane founded Resolution Communications in 2017. As President and CEO, he specializes in strategic public relations, focusing on corporate positioning and issues management for top-tier clients within the media and entertainment industries.
Educating the Next Generation
David is also dedicated to education, serving as a guest lecturer at New York University. He shares his wealth of knowledge with students, preparing them for future careers in media and public relations.
Personal Life and Interests
Outside of his professional life, David Shane PR is an enthusiastic tennis player and actively follows the latest trends in the media and entertainment sectors, which inform his strategic approaches. He enjoys spending time with his family and friends and remains deeply involved in the public relations community, offering mentorship and leading industry initiatives.