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J-League club Kyoto Sanga have become the latest team to announce a European partnership, joining forces with Premier League side AFC Bournemouth.
The club, based in Japan's historic capital, returned to J1 in 2021 after an 11-year absence and are currently battling relegation this season.
The new deal is set to see the two clubs collaborate across various areas, including scouting networks, youth development, coaching methods and marketing.
Fellow PL club Wolves signed a similar agreement with J1 side Shonan Bellmare in April, with Aston Villa partnering with 2023 champions Vissel Kobe last October.
And following Red Bull's acquisition of J3 club Omiya Ardija this season, it is clear to see that the value of Japanese football is now being recognised by several of Europe's top institutions.
Bournemouth are the latest European club to take an interest in the Japanese game and it will be interesting to see who will be next.
(📸 - Kyoto Sanga)
The first promotion of the 2024 J-League season has been confirmed, with recent Red Bull acquisition Omiya Ardija heading back to J2 from J3 with six games left to play.
The Saitama club have dominated the third tier so far this season, winning 23 and losing just twice in 32 matches.
They are also the top scorers in the division (60) and have the best defensive record, conceding just 21 times.
A return to J2 was always the aim for new boss Testu Nagasawa but few would have expected this level of dominance.
Omiya became Red Bull’s first Asian expansion following the confirmation of the takeover in August - the first time any overseas company has acquired 100% of a professional Japanese club.
City Football Group, who follow a similar multi-club ownership model, only have a 20% stake in former J1 champions Yokohama F. Marinos.
It’s still unknown whether the J-League would allow a complete rebrand like many of Red Bull’s clubs, with rules currently preventing rebrands that include company names.
On the pitch, the Austrian energy drink giant has stated that they want to make Omiya “one of the prestigious clubs in Japanese football in the future”.
That future will no doubt include the aim to return to J1 as soon as possible, with the club having not featured in the top flight since 2017.
However, there is first an inevitable league title to be secured in J3 this season, before taking on the second tier once again in 2025.
(Stats - J-League)
(📸 - Omiya Ardija)
The race for a place in the play-offs of Japan’s third division is heading towards a dramatic conclusion, with eight points separating fourth and 13th with seven games to go.
Fukushima United currently occupy the final spot in sixth after 31 games, with teenage talent Yuto Ozeki playing a starring role in midfield.
The 19-year-old, on loan from J1 giants Kawasaki Frontale, has been key to much of his current side’s success with 11 goal contributions in 25 J3 appearances (6 goals, 5 assists).
Very much the attacking mind in Fukushima’s midfield three, he ranks fourth in the division for chances created (63) and inside the top 20 for shots on target (12).
His six goals are spread evenly across both feet and he is a confident, forward-thinking passer, averaging 64.8 passes per game and providing the most through balls in J3 (79).
Turning 20 at the start of next season, it would be a surprise to see him immediately back with Frontale but a move to J2 in 2025 would be seen as the obvious next step.
(Stats - J-League)
Japan’s second division is reaching its conclusion and one player is in the clear at the top of the league's goalscoring chart.
JEF United Chiba’s Hiiro Komori is currently in outstanding form in J2, scoring 12 times in his last seven games.
Those goals have helped his side become the in-form team in the division during that time and propelled them back to a play-off spot with four games left to play.
A clinical player inside the box, Komori can be seen very much as a poacher with the majority of goals split impressively between both feet - 11 right, eight left.
After 34 games, he sits five clear as top goalscorer this campaign with 22, averaging 0.7 goals per 90 minutes.
Still only 24, a step up to J1 next season should be the aim, whether that be with JEF Chiba or a potential move at the end of the season.
(Stats - Transfermarkt)
It has been a slow start but former Premier League star Jesse Lingard looks to be finally making his mark in South Korea with FC Seoul.
The 31-year-old was without a goal contribution in his first nine games in the K-League and has had time out with injury on two separate occasions.
However, after returning from a hamstring problem in August, he now has two goals and an assist in his last five games, providing the winner in last weekend's win over Suwon FC.
But will we see any other players make the move over to East Asia in the next few transfer windows?
British players have traditionally struggled in the region but Lingard's move could be a catalyst for change for some of next summer's free agents.
Moves in this region are always interesting so it will be something to watch closely as we approach the end of the season.
Thoroughly enjoyed my time back in Japan over the past couple of weeks, taking in some entertaining J-League (J1) football in both Tokyo and Osaka.
As the end of the Japanese 2024 campaign approaches, it is important to recognise the amount of promising talent currently playing lower down the pyramid in both J2 and J3.
It'll be interesting to see if any make the step up to the top division next year.
🇯🇵 I’m heading back to the UK from Japan this week but it was great to fit in one more J-League game and catch Cerezo Osaka's Sota Kitano in action.
Attached is my report covering his performance vs Kashiwa Reysol following a goalless draw at Yodoko Sakura Stadium.
🇯🇵 | It's been great to return to Japan this past week and catch some more J-League football.
On Sunday, I attended Tokyo Verdy’s 2-0 win over Sagan Tosu and have produced a scout report on Verdy forward, and goalscorer, Fuki Yamada.
I'm currently seeking both live and video scouting opportunities, having completed courses with both the Football Association and the Professional Football Scouts Association (PFSA).
And thanks to George Whitehouse for his assistance in designing my new report sheet.