A 2024 study among Vietnamese female university students found that 92.0% experienced premenstrual symptoms and 98.9% experienced symptoms during menstruation, indicating a widespread prevalence of menstrual-related discomfort (Matsuura et al. 2024). 

Another study reported that 58.8% of Vietnamese women aged 17–42 experienced dysmenorrhea, with factors such as younger age and longer menstrual flow associated with higher prevalence (Jang et al. 2013). 

Non-steroidal anti-inflammatory drugs (NSAIDs) like ibuprofen are commonly used for menstrual pain relief. However, concerns exist regarding side effects such as gastrointestinal issues and potential liver damage with long-term use (healthdirect 2024). ​

Traditional remedies like ginger tea and heat application are effective but may not be convenient for the fast-paced lifestyles of younger generations. ​

Vietnam's herbal tea market is experiencing significant growth, driven by health-conscious consumers seeking natural alternatives (6Wresearch 2024).

Despite this growth, there is a noticeable absence of herbal tea products specifically formulated to address premenstrual syndrome (PMS) symptoms such as cramps, fatigue, and mood swings. ​