United States Kids Food and Beverages Market was valued at USD 25 Billion in 2022 and is projected to reach USD 37 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
The U.S. kids' food and beverage market is experiencing remarkable growth, projected to expand from $53.59 billion in 2023 to $93.66 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.40%. This surge is influenced by factors such as children's susceptibility to peer and social influences, parents' increasing focus on nutritious options, evolving eating habits, and strategic marketing efforts. citeturn0search0
Products in this sector are meticulously designed to meet children's unique nutritional needs and preferences. They encompass dairy items, cereals, snacks, beverages, baby food, and frozen meals, all tailored to appeal to young consumers. citeturn0search1
Key drivers propelling this market include:
Health-Conscious Choices: Rising concerns about childhood obesity and related health issues have led parents to seek healthier food options with reduced sugar and natural ingredients. For instance, 17.0% of children and adolescents aged 10-17 were obese in 2021-2022, highlighting the need for better nutritional choices. citeturn0search0
Product Innovation: Companies are introducing products that align with children's taste preferences and modern families' demand for convenience, such as healthier snacks and beverages with added nutrients. citeturn0search1
Regulatory and Governmental Support: Marketing and branding strategies influence consumer attitudes and brand loyalty, with effective campaigns enhancing product awareness and trust. citeturn0search1
California exemplifies these trends, with parents emphasizing natural, organic, and minimally processed foods for their children. The state's diverse population also fosters a vibrant culinary scene, influencing product innovation and variety. citeturn0search1
Major players in the U.S. kids' food and beverage market include Conagra Brands Inc., PepsiCo Inc., The Kellogg Company, Campbell Soup Company, General Mills Inc., Nestle S.A., Lifeway Foods Inc., and The Hershey Company. These companies are actively engaging in product innovation and market expansion to maintain their competitive edge. citeturn0search0
Recent developments, such as Nestle's creation of a new line of N3 milk with reduced lactose and calories, and Michelle Obama's launch of PLEZi to provide healthier food options for children, underscore the industry's commitment to addressing health concerns and promoting better nutrition. citeturn0search0
In summary, the U.S. kids' food and beverage market is evolving to meet the growing demand for healthier, convenient, and innovative products, driven by changing consumer preferences, regulatory influences, and strategic industry initiatives. This dynamic market presents opportunities for companies to align with health trends and cater to the diverse needs of young consumers and their families.
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General Mills
Campbell Soup
ConAgra
Nestlé
Sara Lee
Fresh & Easy
Stonyfield Farm
Nature
Annie
Ian
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Kids Food and Beverages Market
Snacks
Juices & Soft Drinks
Dairy Products
Frozen Foods
Cereals
Infants (0-2 years)
Pre-school (3-5 years)
School-going (6-12 years)
Teenagers (13-17 years)
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Specialty Stores
Organic
Non-organic
Gluten-Free
Vegan
Single-serve Packs
Multi-serve Packs
Boxes
Bottles
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Kids Food and Beverages Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Kids Food and Beverages Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Kids Food and Beverages Market, By Type
6. US Kids Food and Beverages Market, By Application
7. US Kids Food and Beverages Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Kids Food and Beverages Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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