Poultry Broiler Market was valued at USD 300 Billion in 2022 and is projected to reach USD 500 Billion by 2030, growing at a CAGR of 7% from 2024 to 2030.
The Poultry Broiler Market has seen significant expansion over the years, largely driven by the increasing global demand for poultry products due to their affordability, high nutritional value, and versatility in cooking. The market is categorized based on different applications such as hypermarkets/supermarkets, convenience stores, online retail, and others. These segments play a vital role in shaping the poultry broiler industry's distribution channels and consumer accessibility. Consumer preferences, rising disposable incomes, and changing lifestyles are some of the factors driving the growth of these segments. The increased availability and variety of broiler products across these different retail channels have made poultry a popular choice among consumers worldwide, contributing to its strong market performance.
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Hypermarkets and supermarkets have been key players in the distribution of poultry broiler products due to their extensive reach and variety of food options. These retail outlets offer a wide assortment of broiler products such as fresh, frozen, and value-added poultry items, catering to diverse consumer preferences. The ability to purchase poultry in bulk, coupled with the availability of various packaging sizes, appeals to families, restaurants, and other food service providers. Additionally, many supermarkets have dedicated meat sections with high-quality products, increasing the consumer trust in the freshness and sourcing of the poultry products. The large format of these stores also allows for the availability of broader choices in broiler cuts, which further drives their demand in the market.
The growing trend of convenience shopping and the one-stop-shop experience that hypermarkets and supermarkets provide contribute to the sustained growth of poultry sales in these channels. Consumers appreciate the ability to access a wide range of fresh food products, including poultry, in a single visit. These retail outlets are also leveraging loyalty programs, special offers, and seasonal promotions to enhance customer retention and encourage bulk buying. Furthermore, increasing investments by leading supermarkets in poultry sourcing and processing have made it easier for them to supply fresh, high-quality poultry products at competitive prices, strengthening their position in the market.
Convenience stores have experienced notable growth as a distribution channel for poultry broilers, especially in urban and semi-urban regions. These stores cater to the needs of consumers who are looking for quick, easy, and ready-to-cook poultry products. The increasing consumer preference for on-the-go meals and the rise in smaller household sizes have contributed to the growth of convenience stores as key players in the poultry broiler market. These stores typically offer a limited yet strategically chosen assortment of broiler products, such as pre-packed portions or ready-to-cook options, which appeal to consumers seeking quick solutions for meals without the time required for extensive cooking. This convenience factor plays a key role in driving demand for poultry items in these retail outlets.
Convenience stores also benefit from their accessibility, typically located in high-traffic areas such as near residential communities, gas stations, and business hubs. This enables them to cater to consumers who may not have the time or desire to visit larger grocery stores. The demand for convenience foods such as broiler-based ready-to-cook meals has fueled the expansion of poultry broiler products in this segment. Many convenience stores have also adapted by offering products with extended shelf lives, ensuring they can meet consumer demands for fresh and processed poultry. These factors collectively contribute to the continued success of poultry broiler sales in the convenience store segment.
Online retail has become an increasingly significant channel for poultry broiler sales, driven by the ongoing digital transformation of consumer shopping behaviors. The rise of e-commerce platforms and food delivery services has enabled consumers to easily access a wide variety of poultry products from the comfort of their homes. Online retailers offer a wide range of broiler products, including fresh cuts, frozen options, and packaged meals, often with the added benefit of home delivery. This convenience, paired with the ability to order from multiple vendors, has led to increased adoption of online retail for purchasing poultry broilers. Additionally, the ability to compare prices and read customer reviews helps consumers make informed purchasing decisions, contributing to the segment's growing share in the market.
The growth of online grocery shopping is also supported by technological innovations in logistics, which ensure faster delivery times and improved product freshness. With the growing popularity of subscription-based services and direct-to-consumer models, online retailers can offer customized broiler products tailored to the specific needs and preferences of consumers. The continued expansion of online retail is poised to support the increasing demand for poultry broiler products, especially in regions where access to traditional brick-and-mortar retail outlets may be limited. Moreover, the global spread of e-commerce platforms and digital payment solutions is expected to further fuel the segment's growth in the coming years.
The "Others" category encompasses various smaller and niche distribution channels where poultry broiler products are sold, such as local markets, independent butchers, food service providers, and wholesale distributors. These segments, while not as large as the primary retail channels, still play an essential role in reaching specific consumer segments. Local markets and independent butchers offer a more personalized shopping experience, where consumers can interact directly with sellers to select specific cuts of poultry or request custom preparations. This personal touch often appeals to consumers seeking higher quality or unique products that may not be available in larger retail outlets.
Moreover, food service providers and wholesale distributors contribute to the poultry broiler market by supplying restaurants, hotels, and catering services with bulk poultry products. These players often work directly with poultry farms and processors to source large quantities of broiler products, ensuring consistent supply to meet demand. While the "Others" segment may not have the same scale as hypermarkets or online retail, it remains important for targeting specialized consumer bases and providing diverse poultry options to both consumers and businesses. The growth of niche markets and specialized poultry products is expected to continue driving demand in this category.
The poultry broiler market has experienced several key trends that are shaping its future. One of the most significant trends is the increasing consumer demand for sustainable and ethically sourced poultry products. This has led to a rise in the popularity of organic and free-range broiler options, as consumers are becoming more conscious of the environmental and ethical implications of their food choices. Additionally, there is growing interest in value-added products such as marinated, pre-seasoned, or ready-to-cook poultry items, which cater to the growing demand for convenience in meal preparation.
Another important trend is the rising use of advanced technology in poultry farming and processing. Innovations such as automation, artificial intelligence, and Internet of Things (IoT) solutions are being used to improve the efficiency and sustainability of poultry production. These technologies enable better monitoring of animal health, optimized feed management, and reduced waste, all of which contribute to higher-quality poultry products. As consumer demand for fresh, high-quality poultry continues to grow, these technological advancements are expected to play a crucial role in ensuring the sustainability and profitability of the poultry broiler market.
The poultry broiler market presents several lucrative opportunities for industry players. One of the most significant opportunities lies in the expansion of the online retail segment. With e-commerce platforms continuing to grow globally, there is an increasing opportunity for poultry brands to tap into online shopping trends by offering a wide range of products, quick delivery options, and convenience. Additionally, opportunities exist in the development of healthier poultry products, such as leaner cuts or those enriched with nutrients, as consumers become more health-conscious.
Another area of opportunity is in the development of value-added poultry products, which are gaining popularity due to the growing demand for ready-to-cook and ready-to-eat meal options. Brands that can innovate with unique flavors, packaging, and cooking methods are likely to see increased demand. Furthermore, partnerships between poultry producers and food service providers offer an avenue for expanding the reach of poultry broiler products into the food service industry, including restaurants, fast food chains, and institutional catering services.
1. What are the major drivers of the poultry broiler market?
Increasing consumer demand for affordable and nutritious food, along with the growing trend of convenience shopping, drives the poultry broiler market.
2. How are hypermarkets and supermarkets contributing to the growth of the poultry broiler market?
Hypermarkets and supermarkets offer a wide variety of poultry products and provide consumers with convenience and bulk buying options, fueling demand.
3. What trends are influencing the poultry broiler market?
The key trends include sustainability, the demand for value-added products, and the use of advanced technology in poultry farming and processing.
4. What are the opportunities in the online retail poultry broiler market?
As e-commerce continues to grow, there are opportunities for poultry brands to offer quick delivery options and cater to consumer demands for convenience.
5. What challenges do poultry producers face in the market?
Poultry producers face challenges such as rising feed costs, supply chain disruptions, and the need to meet sustainability and ethical sourcing demands.
6. How is consumer preference influencing the poultry broiler market?
Consumers are increasingly looking for sustainable, ethically sourced, and high-quality poultry products, influencing production practices and product offerings.
7. What role do convenience stores play in the poultry broiler market?
Convenience stores cater to consumers seeking quick, on-the-go meal solutions, offering pre-packaged and ready-to-cook poultry products.
8. How are food service providers contributing to the poultry broiler market?
Food service providers supply restaurants and catering businesses with bulk poultry products, playing a significant role in demand and distribution.
9. What innovations are driving the poultry broiler industry?
Technological innovations such as automation, AI, and IoT are improving efficiency, animal health, and sustainability in poultry production.
10. What are the benefits of value-added poultry products?
Value-added poultry products, such as marinated or ready-to-cook options, cater to consumers' growing demand for convenience and flavor variety.
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Tyson Foods
BRF
Industrias Bachoco
Sanderson Farms
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Poultry Broiler Market
Hypermarkets/Supermarkets
Convenience Stores
Online Retail
Others
Based on Types the Market is categorized into Below types that held the largest Poultry Broiler market share In 2023.
Fresh Broiler
Frozen Broiler
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Poultry Broiler Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Poultry Broiler Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Poultry Broiler Market, By Type
6. Global Poultry Broiler Market, By Application
7. Global Poultry Broiler Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Poultry Broiler Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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