Biscuit Market was valued at USD 100 Billion in 2022 and is projected to reach USD 130 Billion by 2030, growing at a CAGR of 3.5% from 2024 to 2030.
The global biscuit market has been experiencing robust growth over the past few years, with innovative product offerings and increasing consumer demand. As of 2024, the biscuit industry is poised to grow even further, driven by changing consumer preferences, health-conscious trends, and new technologies. In this comprehensive analysis, we’ll explore the current state of the biscuit market, emerging trends, key players, and future growth opportunities.
Biscuits are one of the most popular and versatile snack foods across the world, enjoyed by consumers of all ages. With their long shelf life, convenience, and wide range of flavors, biscuits have become a staple in households. The market has seen tremendous evolution, from traditional recipes to more sophisticated, health-oriented options. Globally, the biscuit market is estimated to be valued at around $XX billion and is expected to grow at a CAGR of XX% from 2024 to 2030.
Convenience and Snackability: Biscuits are popular because they offer convenience. With more consumers seeking quick, portable snacks for busy lifestyles, the demand for ready-to-eat products like biscuits is rising.
Product Diversification: The introduction of various types of biscuits, such as chocolate, cream-filled, whole wheat, and gluten-free, has opened new revenue streams in the market.
Health-Conscious Consumers: Health and wellness trends are leading to an increase in demand for low-calorie, sugar-free, and high-protein biscuits. The growing preference for organic and natural ingredients has further contributed to this shift.
Rising Disposable Income: In emerging markets, rising disposable incomes are enabling consumers to spend more on premium and gourmet biscuits, leading to a boost in market growth.
Intense Competition: The biscuit market is highly fragmented, with numerous players competing for market share. This intense competition leads to price wars and pressure on margins.
Health Concerns: While there’s a growing demand for healthy snacks, the high sugar and fat content in traditional biscuits remains a concern among health-conscious consumers.
Supply Chain Disruptions: Uncertainties in the global supply chain, especially concerning raw materials such as wheat, sugar, and palm oil, can significantly affect production and prices.
Innovative Flavors and Ingredients: Consumers are continuously looking for new and exotic flavors. Biscuit manufacturers can tap into this by introducing unique flavors or incorporating superfoods like quinoa, chia seeds, or matcha into their products.
Sustainability Initiatives: With increasing environmental concerns, brands can differentiate themselves by adopting eco-friendly packaging and sourcing ingredients sustainably.
Premium Biscuits: The demand for premium and artisanal biscuits, such as those made with high-quality ingredients, is on the rise. As consumer preferences shift toward more indulgent treats, premium products offer a lucrative opportunity.
The biscuit market is globally diverse, with significant demand varying across regions. Let’s look at how the biscuit market is performing in key regions:
North America, particularly the United States, holds a major share of the global biscuit market. Biscuits in the region are typically consumed as snack foods and breakfast items. As a result, demand for both traditional and health-oriented biscuits has been growing rapidly. The rise of gluten-free and low-sugar biscuits is contributing significantly to market growth, particularly among the health-conscious segment of the population.
Europe has long been a strong market for biscuits, with countries like the UK, Germany, and France driving consumption. Traditional shortbread and digestive biscuits dominate the region, although the increasing trend towards health-conscious eating is pushing manufacturers to innovate. Organic, sugar-free, and high-fiber options are becoming increasingly popular among European consumers.
The Asia-Pacific region is witnessing the highest growth in the global biscuit market. With countries like China, India, and Japan leading the way, the biscuit market in this region is expanding rapidly due to increasing urbanization, rising incomes, and changing dietary habits. Biscuits are not only a snack but are also consumed as part of tea-time rituals in countries like India, contributing to market expansion.
The Latin American and Middle Eastern markets are also experiencing growth, albeit at a slower pace compared to other regions. In these regions, the demand for biscuits is fueled by their popularity as a snack during social gatherings and family meals. However, local taste preferences vary significantly, with consumers favoring sweet and spiced biscuits in the Middle East, while Latin American markets tend to prefer savory options.
The biscuit market is highly competitive, with numerous well-established players. Some of the leading companies dominating the global biscuit market include:
Mondelez International: Known for its popular biscuit brands like Oreo, BelVita, and Chips Ahoy, Mondelez holds a significant share of the global biscuit market.
Nestlé: Another global giant, Nestlé offers a wide range of biscuit products, including both indulgent treats and healthier options such as their gluten-free biscuits.
PepsiCo (Quaker): PepsiCo’s Quaker brand has made inroads into the biscuit market, offering products such as granola bars and biscuits targeted at health-conscious consumers.
Britannia Industries: A leading player in India, Britannia is renowned for its wide variety of biscuits, including Britannia Good Day, Marie, and Treat biscuits.
Parle Products: Parle is one of the largest biscuit manufacturers in India, offering popular brands like Parle-G, Treat, and Monaco.
LU (Danone): LU, a part of Danone, is a prominent biscuit brand in Europe, known for products like Petit Beurre and Lu crackers.
The demand for healthier food options has resulted in a surge of interest in low-sugar, high-protein, and gluten-free biscuits. As consumer awareness around health issues grows, manufacturers are increasingly focusing on providing nutritious alternatives to traditional, sugar-laden biscuits. For example, protein biscuits containing whey or plant-based proteins, as well as fiber-enriched biscuits, are gaining traction among fitness enthusiasts and people with specific dietary needs.
With the rise in plant-based diets and veganism, there’s been a noticeable shift towards vegan biscuits. These biscuits are made without any animal products, such as butter, milk, or eggs, and are often marketed as healthier and more sustainable alternatives. Many companies are now introducing vegan options to cater to the growing demand for plant-based foods.
As consumer demand for personalized products grows, some companies have begun to explore custom-made biscuits. Through online platforms, consumers can choose ingredients, flavors, and even shapes of their biscuits, offering a unique and personalized snack experience.
As part of the ongoing sustainability trend, manufacturers are increasingly adopting eco-friendly packaging for biscuits. This includes the use of biodegradable and recyclable materials, which resonates well with environmentally conscious consumers.
The future of the biscuit market looks promising, driven by innovation, increasing demand for healthy alternatives, and the continued popularity of biscuits as a convenient snack. In the coming years, we can expect to see more premium and functional biscuits hitting the shelves, with a strong emphasis on health and wellness. Companies will likely invest in sustainable practices, both in terms of ingredient sourcing and packaging, to align with evolving consumer values.
As competition intensifies and new players enter the market, differentiation through unique flavors, dietary-friendly options, and high-quality ingredients will be crucial for success. The market is set to grow at a steady pace, with global consumption expected to increase, especially in emerging markets such as Asia-Pacific and Latin America.
The biscuit market is in the midst of a transformation. Consumers are becoming more health-conscious, and manufacturers are responding with products that cater to these evolving preferences. Innovation in flavor, ingredients, and packaging will continue to drive growth, while sustainability will play an increasingly important role in shaping the future of the industry. With increasing global demand and opportunities in emerging markets, the biscuit industry’s outlook is extremely positive, with exciting developments just around the corner.
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AAK
Cargill
Associated British Foods
Lesaffre
Taura Natural Ingredients
Muntons
Corbion
British Bakels
Kerry Group
Tate & Lyle
Lallemand
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Biscuit Market
Cookies & Biscuits
Bread
Cakes & Pastries
Based on Types the Market is categorized into Below types that held the largest Biscuit market share In 2023.
Emulsifiers
Baking Powders & Mixes
Leavening Agents
Enzymes
Oil
Fats & Shortenings
Starch
Colours & Flavours
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Biscuit Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Biscuit Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Biscuit Market, By Type
6. Global Biscuit Market, By Application
7. Global Biscuit Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Biscuit Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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