Kiwifruit Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 4.1 Billion by 2030, growing at a CAGR of 7.0% from 2024 to 2030.
The global kiwifruit market has experienced robust growth in recent years, driven by increasing consumer demand for nutritious and exotic fruits. The market size is projected to reach USD 18.5 billion by 2030, with a compound annual growth rate CAGR of 4.9% over the next 5 10 years. This growth is fueled by the growing awareness of the health benefits of kiwifruit, alongside advancements in farming techniques and supply chain improvements.
The key factors influencing the kiwifruit market include increasing global demand for exotic fruits, rising disposable incomes, and growing health consciousness among consumers. The availability of kiwifruit in various regions due to better international trade agreements and improvements in storage technology has also expanded its accessibility and market penetration. Notably, countries like New Zealand, Italy, and China have cemented themselves as significant producers and exporters of kiwifruits.
Get an In-Depth Research Analysis of the Global Kiwifruit Market Size And Forecast [2025-2032]
Drivers: Several factors are contributing to the growth of the kiwifruit market. Increasing consumer preference for healthy, plant based diets rich in vitamins and antioxidants has significantly boosted the demand for kiwifruit. Additionally, kiwifruits are recognized for their high Vitamin C content, which aligns with growing health trends, especially in the aftermath of the global health crisis.
Restraints: Despite its growth, the kiwifruit market faces certain challenges. High production costs, susceptibility to weather conditions, and limited shelf life restrict the market’s growth potential in some regions. Furthermore, trade restrictions, tariffs, and lack of agricultural workforce in some countries also limit the industry’s global reach.
Opportunities: There are numerous opportunities in the kiwifruit market. The expansion of the market in emerging economies such as India and China, where disposable income and health awareness are on the rise, presents promising growth opportunities. Additionally, advancements in preservation technologies and innovative packaging solutions that prolong shelf life can enhance product availability in distant markets. Also, developments in climate resistant crops, like the bioengineered Zespri SunGold variety, provide potential for growth in regions facing climatic challenges.
The kiwifruit market is segmented by application into the following categories:
Fresh Consumption: The largest segment, fresh kiwifruits are consumed as a whole fruit or used in salads, smoothies, and other culinary applications.
Processed Products: This includes kiwifruit juice, jams, and preserved products. Processed kiwifruit is gaining traction as a product for use in various health focused beverages, desserts, and snacks.
The key end users of kiwifruit include:
Retail Consumers: Supermarkets and retail stores are major distribution channels for kiwifruit, catering to regular consumers looking for fresh produce.
Food Service and Hospitality: Hotels, restaurants, and caterers are significant consumers of kiwifruits in salads, garnishes, and smoothies, contributing substantially to market revenue.
The kiwifruit market is primarily segmented by geographic regions into:
North America: The US and Canada are the leading markets, with the demand driven by increased interest in healthy eating habits and the availability of imported kiwifruits.
Europe: Italy and Greece dominate the European market, while the rise of sustainable farming practices and support for local produce are factors boosting local production and market share.
Asia Pacific: Countries like China, Japan, and India present substantial market potential. China, the largest producer, is seeing increased consumption due to growing awareness of fruit benefits.
Some of the key players in the global kiwifruit market include:
Zespri International Ltd: A New Zealand based global leader in the kiwifruit industry, Zespri controls a significant portion of the export market and continues to push forward with innovative kiwifruit varieties like the SunGold.
Oppy: Based in the United States, Oppy is a leader in supplying a wide variety of fresh kiwifruits, with a focus on sustainability and innovation in distribution strategies.
AYHL The Chinese Fresh Kiwifruit Export Company: China’s dominant exporter of fresh kiwifruits, contributing a considerable amount to the market’s growing exports.
Green Valley Kiwi Fruit Co. Ltd: Operating in the key Chinese market, they play an important role in both domestic consumption and global exports.
Several key trends and innovations are transforming the kiwifruit market, such as:
Packaging Innovations: Smart packaging solutions that use controlled atmospheres help preserve the freshness of kiwifruits, allowing them to be shipped to distant locations without losing quality.
GMO and Hybrid Varieties: Genetically modified or hybrid varieties such as the Zespri SunGold provide a more climate resilient product, which is playing a growing role in the global market.
Sustainability in Farming: Organic and sustainable farming techniques are gaining popularity, reducing environmental impact and attracting health conscious consumers.
Increased Use of Technology: Advances in agriculture tech, including precision farming tools for irrigation and pest management, help increase yield, quality, and sustainability.
Key challenges facing the kiwifruit market include:
Supply Chain Complexity: Kiwifruits have a relatively short shelf life, which complicates logistics and storage. The solution lies in more sophisticated refrigeration, cold storage innovations, and improved transportation infrastructure to maintain quality throughout long distance shipments.
Climate Variability: As kiwifruits are highly sensitive to weather conditions, the solution lies in cultivating more climate resilient strains and diversifying production areas to reduce vulnerability to climate change.
Price Volatility: Kiwifruit prices often fluctuate due to climatic disruptions. Hedging through supply chain contracts and supporting local producers can help stabilize prices over time.
The future of the kiwifruit market looks promising, with anticipated steady growth driven by strong consumer demand for healthy, fresh fruits. New emerging markets, primarily in Asia and the Middle East, present significant growth potential due to changing dietary habits and increased health awareness. Additionally, advancements in farming practices and logistics solutions will help enhance global distribution, making kiwifruits accessible in more regions worldwide.
In terms of production, global kiwifruit production is expected to increase as climate resilient varieties take hold. The industry will also continue to adapt to sustainability trends, leveraging new technologies to improve energy efficiency and minimize waste. The market will be characterized by both a focus on innovation in terms of farming methods and product differentiation and the broader appeal of clean label products and sustainable sourcing practices.
Which regions dominate the kiwifruit market? New Zealand, Italy, and China are the largest producers of kiwifruits. The United States and Europe also play key roles in both consumption and production.
What are the key applications of kiwifruits in the market? Kiwifruits are commonly used in fresh consumption, processed products like juices, jams, and desserts, as well as in the foodservice industry for culinary purposes.
What challenges does the kiwifruit industry face? The key challenges are supply chain complexity, climate variability, and pricing volatility, with solutions revolving around logistics innovations, climate resilient crops, and better pricing strategies.
Who are the major players in the kiwifruit market? Notable companies include Zespri International, Oppy, AYHL, and Green Valley Kiwi Fruit Co. Ltd.
What is the future growth potential of the kiwifruit market? The market is projected to grow at a steady pace, driven by health trends, global expansion, climate resilient crops, and technological advancements in farming and distribution.
```This raw HTML format outlines the detailed analysis of the Kiwifruit Market, covering its current status, market dynamics, segmentation, key players, innovations, challenges, and future outlook. Let me know if you'd like further customization or if there are any other additions you'd like to make.
Zespri Kiwifruit
Jingold
KingFruit
Joinfruit
Oranfrizer
Mazzoni Group
Kolios Group
Joyvio
Kiwifruitz
Dorì Kiwi
EastPack Limited
Yang's
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
Get Discount On The Purchase of the Global Kiwifruit Market Size And Forecast [2025-2032]
Growing demand for below applications around the world has had a direct impact on the growth of the Global Kiwifruit Market
Direct to Eat
Kiwifruit Products
Based on Types the Market is categorized into Below types that held the largest Kiwifruit market share In 2023.
Gold Kiwifruit
Green Kiwifruit
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
For More Information or Query, Visit @ Kiwifruit Market Research Analysis
1. Introduction of the Global Kiwifruit Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Kiwifruit Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Kiwifruit Market, By Type
6. Global Kiwifruit Market, By Application
7. Global Kiwifruit Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Kiwifruit Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
About Us: Verified Market Reports
Verified Market Reports is a leading Global Research and Consulting firm servicing over 5000+ global clients. We provide advanced analytical research solutions while offering information-enriched research studies. We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.
Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.
Contact us:
Mr. Edwyne Fernandes
US: +1 (650)-781-4080
US Toll-Free: +1 (800)-782-1768
Website: https://www.verifiedmarketreports.com/