United States Consumer Tissues Market was valued at USD 20 Billion in 2022 and is projected to reach USD 25 Billion by 2030, growing at a CAGR of 3.5% from 2024 to 2030.
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The U.S. Consumer Tissue Market, Encompassing Products Like Facial Tissues, Toilet Paper, Paper Towels, And Napkins, Has Experienced Notable Shifts In Recent Years. In 2022, The Market Was Valued At Approximately $70 Billion, With Projections Indicating Growth To $90 Billion By 2030, Reflecting A Compound Annual Growth Rate (Cagr) Of 4.5% From 2024 To 2030. CiteTurn0Search3
Key Factors Influencing This Market Include:
Consumer Preferences: There'S A Growing Demand For Sustainable And Eco-Friendly Tissue Products. Consumers Are Increasingly Seeking Biodegradable And Recyclable Options, Prompting Brands To Innovate With Alternative Fibers And Reduce Non-Recyclable Plastic Packaging. CiteTurn0Search1
Economic Pressures: Inflation And Economic Uncertainties Have Led Consumers To Gravitate Towards More Affordable Private-Label Brands. This Shift Has Impacted Sales Of Established Brands, With Companies Like Kimberly-Clark Experiencing A 2% Decline In Consumer Tissue Sales Due To Inventory Reductions By North American Retailers. CiteTurn0News19
Product Innovations: Brands Are Introducing Products That Cater To Specific Consumer Needs, Such As Men'S Toilet Wipes. For Instance, Dude Wipes, A Startup Offering Toilet Wipes For Men, Has Achieved Significant Success, With Sales Exceeding $200 Million Annually. CiteTurn0News23
Industry Challenges: The Market Faces Challenges Like "Shrinkflation," Where Product Sizes Decrease While Prices Remain The Same Or Increase. This Practice Has Led To Consumer Confusion And A Reevaluation Of Spending Priorities. CiteTurn0News18
In Summary, The U.S. Consumer Tissue Market Is Navigating A Complex Landscape Shaped By Sustainability Demands, Economic Shifts, Product Innovations, And Industry Challenges. Staying Attuned To These Dynamics Is Crucial For Stakeholders Aiming To Meet Evolving Consumer Expectations And Maintain Market Relevance.
Get an In-Depth Research Analysis of the US Consumer Tissues Market Size And Forecast [2025-2032]
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Kimberly-Clark
Procter & Gamble
SCA
APP
Hengan
Vinda
C&S PAPER
Sofidel
Georgia-Pacific
WEPA
Metsa Tissue
CMPC Tissue
KP Tissue
Cascades
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Consumer Tissues Market
Facial Tissues
Toilet Tissues
Paper Towels
Napkins
Kitchen Roll Tissues
Households
Commercial Establishments
Restaurants
Hotels
Hospitals
Educational Institutions
Healthcare Facilities
Online Retail
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
Specialty Stores
Virgin Pulp Tissues
Recycled Pulp Tissues
Bamboo Tissues
Daily Use
Special Occasions
Emergency Situations
Professional Uses
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Consumer Tissues Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Consumer Tissues Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Consumer Tissues Market, By Type
6. US Consumer Tissues Market, By Application
7. US Consumer Tissues Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Consumer Tissues Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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