Us Retail Media Platform Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Retail Media Platform Market was valued at USD 30 Billion in 2022 and is projected to reach USD 75 Billion by 2030, growing at a CAGR of 15% from 2024 to 2030.
The U.S. retail media platform market is experiencing a transformative surge, reshaping how brands connect with consumers in the digital age. With projections indicating the market will reach $54 billion by 2024, retailers are capitalizing on their extensive customer data and digital platforms to offer targeted advertising solutions.
Leading this evolution is Walmart, whose U.S. ad business, Walmart Connect, reported a 30% growth last year, significantly boosting the company's stock by 38%. By leveraging unique data from both physical stores and online purchases, Walmart provides brands with precise advertising opportunities, enhancing customer engagement and sales. Notably, Walmart generated 11 billion advertising impressions in the first quarter of 2024, outpacing competitors like Target.
Amazon is also expanding its advertising reach through innovative programs. The company is piloting Native Commerce Advertising (NCA), which compensates publishers for directing traffic to its site via product recommendations, regardless of purchase completion. This initiative aims to extend Amazon's advertising footprint without increasing clutter in search results, offering publishers a new revenue stream in a competitive digital landscape.
In the grocery sector, the failed $25 billion merger between Kroger and Albertsons has prompted these companies to focus on their advertising ventures. Analysts suggest that, to remain competitive, these supermarkets might emulate retailers like Amazon and Walmart by developing profitable in-store and online media platforms. Kroger's retail media network, Kroger Precision Marketing, is projected to grow by 20% in 2024, contributing to the broader market's anticipated reach of $82 billion by 2027.
Beyond traditional retail, diverse industries are entering the retail media space. Mohegan, a casino and entertainment-resort company, has launched the first casino media network in partnership with data firm LiveRamp. This venture enables advertisers to target visitors across Mohegan's properties, including resorts and arenas, potentially reaching up to 200 million ad impressions monthly. This move exemplifies the expanding scope of retail media platforms beyond conventional retail environments.
As the retail media landscape evolves, companies are increasingly leveraging their unique customer insights and digital platforms to offer targeted advertising solutions. This trend not only provides brands with effective avenues to reach their desired audiences but also opens new revenue streams for retailers across various sectors.
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Amazon
Walmart
eBay
Instacart
Walgreens
Home Depot
Best Buy
Target
Kroger
Wayfair
Alibaba
Coupang
SK Planet (SK Telecom)
Shinsaegae
Naver
CVS
Macy's
Dollar Tree
Ulta
Etsy
Costco
Criteo
Lowe's
Tesco
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Retail Media Platform Market
Display Advertising
Search Advertising
Video Advertising
Social Media Advertising
Influencer Marketing
Retailer-Owned Platforms
Third-Party Platforms
Marketplace Platforms
Digital Shelf Platforms
Consumer Electronics
Apparel and Accessories
Health and Beauty
Food and Beverage
Home and Garden
Automotive
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Millennials
Generation Z
Parents and Families
Senior Citizens
Cloud-Based
On-Premises
Hybrid
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Retail Media Platform Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Retail Media Platform Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Retail Media Platform Market, By Type
6. Global Retail Media Platform Market, By Application
7. Global Retail Media Platform Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Retail Media Platform Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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