Automotive Electric Tailgate Market size was valued at USD 2.50 Billion in 2022 and is projected to reach USD 4.10 Billion by 2030, growing at a CAGR of 7.00% from 2024 to 2030.
The automotive electric tailgate market in Japan has been witnessing substantial growth, driven by advancements in technology, increased consumer demand for convenience features, and a shift towards electric vehicles. The electric tailgate provides added comfort and efficiency for vehicle owners, enabling automatic opening and closing of the rear hatch with just a push of a button. In Japan, this feature is increasingly being integrated into a wide range of vehicles, from mid-tier to luxury cars, and is expected to become a standard offering in future car models. The market can be segmented into two key categories by application: OEM (Original Equipment Manufacturer) and Aftermarket. Both segments have unique drivers, challenges, and opportunities that contribute to the overall growth and dynamics of the industry.
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The OEM segment dominates the Japan automotive electric tailgate market due to the increasing demand for high-end, feature-rich vehicles equipped with advanced technologies. Original equipment manufacturers are incorporating electric tailgates as a standard or optional feature in many new car models, driven by the growing need for convenience and automation among consumers. These systems offer enhanced functionality, such as hands-free operation, remote control access, and automatic sensing, which appeal to modern consumers seeking a blend of comfort and innovation. Furthermore, the Japanese automotive industry is known for its emphasis on quality, reliability, and cutting-edge technology, making electric tailgates an attractive inclusion for premium and mainstream vehicle manufacturers.
Additionally, OEMs are continuously working on improving the integration of electric tailgates with other in-vehicle technologies, such as smart sensors, connectivity features, and automation. This integration provides a seamless user experience and contributes to the growing popularity of electric tailgates in Japan. Automotive manufacturers are increasingly offering electric tailgates as part of their premium packages, which is a significant driving factor for their adoption in the OEM segment. Given the technological advancements and rising consumer preference for convenience features, the OEM segment is expected to witness strong growth in the coming years.
The aftermarket segment for automotive electric tailgates in Japan is also expanding, driven by the increasing number of vehicle owners looking to retrofit their existing vehicles with modern convenience features. As electric tailgates become more popular in new cars, there is a growing demand for aftermarket solutions to upgrade older models. The availability of a wide range of compatible products, including universal kits and custom-designed options for various car makes and models, has significantly boosted the aftermarket segment. Consumers are seeking to enhance their vehicles' functionality, and electric tailgates provide a viable solution to improve both the aesthetic and practical aspects of a vehicle's rear access.
Furthermore, the growing trend of vehicle customization, coupled with the increasing awareness of the benefits of electric tailgates, has accelerated the growth of the aftermarket segment. This includes improved ease of use, safety, and convenience in day-to-day operations. The aftermarket segment is highly attractive for car owners who do not wish to purchase a new vehicle to enjoy the benefits of modern tailgate features. This segment's flexibility in terms of product availability and customization options makes it a key player in the overall automotive electric tailgate market in Japan.
1. **Rising Demand for Convenience Features:** As consumer preferences shift toward convenience, electric tailgates are becoming a standard feature in many vehicles. Consumers seek easy-to-use and automated systems that reduce physical effort, especially when loading and unloading heavy cargo. This trend is driving OEMs to integrate electric tailgates into their new models.
2. **Integration with Smart Technologies:** The integration of electric tailgates with smart technologies such as hands-free opening and voice commands is becoming increasingly popular. Consumers appreciate the ability to open their tailgates without using their hands, providing greater ease of use, especially in scenarios where their hands are full.
3. **Environmental and Sustainability Concerns:** As the automotive industry shifts toward electric and hybrid vehicles, there is an increasing focus on incorporating energy-efficient and sustainable technologies in vehicles. Electric tailgates, often powered by electric motors, align with this trend, contributing to a greener automotive ecosystem.
4. **Focus on Safety Features:** With an increasing emphasis on safety, electric tailgates are being designed with enhanced safety features such as obstacle detection, which prevents the tailgate from closing when an object or person is in the way. This trend is particularly important in family-oriented vehicles and is helping fuel the demand for electric tailgate systems.
5. **Customization and Retrofit Options:** As the aftermarket segment grows, customization options for electric tailgates are gaining popularity. Consumers can retrofit their existing vehicles with electric tailgate systems, allowing them to upgrade their cars without the need for a new purchase. This trend is contributing to the overall growth of the aftermarket segment.
1. **Growth in Electric Vehicle Adoption:** The rising adoption of electric vehicles (EVs) presents significant opportunities for electric tailgate manufacturers. As EVs become more prevalent in Japan, vehicle owners are increasingly demanding modern features such as electric tailgates. This provides a strong growth trajectory for both OEM and aftermarket segments.
2. **Expanding Vehicle Customization Culture:** With the increasing popularity of vehicle customization, particularly among younger consumers, there is a growing market for retrofitting electric tailgates onto older models. Aftermarket solutions are expected to thrive as more car owners seek to personalize their vehicles with advanced features like electric tailgates.
3. **Technological Advancements in Electric Tailgates:** Continued advancements in sensor technology, automation, and connectivity present opportunities to enhance the functionality of electric tailgates. Features like hands-free opening, gesture control, and remote access are highly sought after and could lead to new product offerings that address evolving consumer needs.
4. **Increased Focus on Safety and Convenience:** As safety regulations become more stringent and consumer expectations grow, electric tailgate manufacturers have the opportunity to innovate by incorporating advanced safety features. This includes systems that prevent injury by detecting obstacles and automatically reversing the tailgate’s motion if an obstruction is detected.
Q1: What is an automotive electric tailgate?
An automotive electric tailgate is an automated system that allows the rear hatch of a vehicle to open and close electronically, often with a push of a button or a sensor-based mechanism.
Q2: How does an electric tailgate benefit vehicle owners?
Electric tailgates provide convenience by enabling hands-free operation, making it easier to open and close the rear hatch, especially when carrying heavy items.
Q3: Are electric tailgates available in all vehicle types?
Electric tailgates are most commonly found in higher-end vehicles but are increasingly being offered in mid-range models as part of the growing trend toward automation in the automotive industry.
Q4: Can I install an electric tailgate on my existing vehicle?
Yes, many aftermarket kits are available that allow car owners to retrofit electric tailgates onto their current vehicles, enhancing their functionality and convenience.
Q5: What is the difference between OEM and aftermarket electric tailgates?
OEM electric tailgates are factory-installed in new vehicles, while aftermarket options are added to older vehicles, often by third-party manufacturers or service providers.
Q6: Are electric tailgates energy efficient?
Yes, electric tailgates are generally powered by electric motors, which offer efficient performance and contribute to the overall energy-saving efforts of modern vehicles, particularly electric and hybrid models.
Q7: How do electric tailgates improve vehicle safety?
Electric tailgates are designed with safety features like obstacle detection, preventing the tailgate from closing if an obstruction is detected, thereby minimizing injury risks and damage.
Q8: Will the demand for electric tailgates continue to grow in Japan?
Yes, as consumer preferences shift toward automated and convenience features, the demand for electric tailgates is expected to rise, particularly with the growing popularity of electric vehicles in Japan.
Q9: Are there any customization options for electric tailgates?
Yes, electric tailgates can often be customized in the aftermarket segment, offering solutions for various car makes and models to suit individual preferences.
Q10: What are some key trends in the Japanese automotive electric tailgate market?
Key trends include the integration of electric tailgates with smart technologies, the demand for enhanced safety features, and the growing preference for energy-efficient, automated systems in vehicles.
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Top Automotive Electric Tailgate Market Companies
Robert Bosch GmbH
Gordon Auto Body Parts Co. Ltd
Johnson Electric Holdings Ltd
Magna International Inc.
Plastic Omnium
Continental AG
Valeo
Aisin Seiki
Brose Fahrzeugteile SE & Co. KG
Autoease Technology
Lear Corporation
Woodbine Manufacturing Co. Inc.
Market Size & Growth
Strong market growth driven by innovation, demand, and investment.
USA leads, followed by Canada and Mexico.
Key Drivers
High consumer demand and purchasing power.
Technological advancements and digital transformation.
Government regulations and sustainability trends.
Challenges
Market saturation in mature industries.
Supply chain disruptions and geopolitical risks.
Competitive pricing pressures.
Industry Trends
Rise of e-commerce and digital platforms.
Increased focus on sustainability and ESG initiatives.
Growth in automation and AI adoption.
Competitive Landscape
Dominance of global and regional players.
Mergers, acquisitions, and strategic partnerships shaping the market.
Strong investment in R&D and innovation.
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