handle social media content from idea to publish across four platforms and two audiences.

I post every weekday (Mon to Fri). For Instagram and TikTok, I create entertainment and educational short videos for the Indonesian general audience, built for engagement. For Douyin and WeChat Channel, I produce serious content on business, economy, investment, and cooperation for Chinese-speaking audiences and business people.

My work covers scriptwriting, shooting, editing in CapCut and Adobe Premiere Pro, subtitles, thumbnails, captions, and publishing. I make sure Douyin and WeChat content meets each platform’s moderation requirements, and I supported a multi-part interview series with a featured business figure, from filming through publishing.

I shot content for TSM’s campus Instagram as part of the production division of the PR & Partnership team.

Content shooting was my main role. On campus, I worked together with the team’s content writers to film content for the campus Instagram. I also supported the team with event documentation, covering seminars and student organization (UKM) events in photo and video, and edited those event videos in CapCut and Adobe Premiere Pro. Our coordinator set the direction and the schedule, and I covered shoots around my classes.

The team’s style was clean, clear, and corporate: easy to watch for everyone, not built on humor or trends.