Empowering Digital Shopping Experiences with Daraz
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About Us
About Us
Daraz is South Asia’s leading e-commerce application enabling users to shop nationwide with an experience to remember. Daraz Nepal believes that no matter how tall the mountain is, they’d like to climb it as a team, bringing us to their commitment to grow with 5600 sellers, 46 logistic hubs, 400 employees, and 42% digital payments.
OUR MODEL
OUR MODEL
Daraz follows the E-commerce Marketplace Model. For instance, customers can easily find and order everything they need with a single search on Daraz's website. Daraz is a platform that connects buyers and sellers. Below is Daraz’s framework for clearer insights.
DIGITAL STRATEGIES
Low-Cost Leadership
Product Differentiation
Focus on Market Niche
Customer and Supplier Intimacy
MARKETING STRATEGIES
Acquisition
Acquisition
Running effective ads targeted by demographics, buying behaviour, and activeness on digital channels.
Conversion
Conversion
Positive product reviews, offering quality products at affordable prices, and introducing attractive deals such as Black Friday, 11.11 sales, and promotions during the festive seasons.
Retention
Retention
Daraz’s “Just for You” features products based on past purchases, our virtual assistant is super helpful, and “Daraz Gem” rewards you with discounts.
SERVICE DELIVERY PROCESS
We aim to create a seamless shopping experience so customers can easily get what they want.
With a mere search icon, users can filter through many options and add desired products to their cart. After confirming the order, we pack and deliver.
FROM OUR HEART TO YOUR HOME
Technologies and Systems in Daraz
Technologies and Systems in Daraz
Enterprise Resource Planning
Enterprise Resource Planning
Using various sophisticated ERP tools like Oracle Enterprise Resource Planning Cloud and Microsoft Dynamics CRM, Daraz can seamlessly manage vast amounts of information.
Stock Management
Stock Management
The ERP control centres on the inventory through a real-time management system, ensuring that the stock levels are maintained.
Customer Relationship Management
Customer Relationship Management
Daraz uses Salesforce CRM for automating sales. Its emails are powered by Oracle Responsys, whilst Formstack and SurveyGizmo manage customer data for personalised engagement.
Supply Chain Management
Supply Chain Management
Daraz employs 3PLNext to tackle challenges around the supply chain and Hopstack for collaborative inventory management.
Data Mining
Data Mining
XenonHunt provides inputs for identifying the top-selling items, thereby empowering Daraz and its sellers to optimize strategies.
Order Management System
Order Management System
Orders are category-ordered according to the region and prioritisation based on the delivery speed, and one can track every step of the order placement with XSTAK OMS.
Cyber Security
Cyber Security
Daraz adopts firewalls that deny access to unauthorised networks and payment processing is secured via SSL.
Privacy Policy
Privacy Policy
Daraz Nepal is securely online, having received PCI-DSS certification, becoming the first e-commerce platform in Nepal.
Organisational security
Organisational security
There is a total absence of promoting bribery, corruption, and the use of child labour.
WHY US?
Real-time inventory management
Real-time inventory management
Tracks stock across multiple locations
Tracks stock across multiple locations
Personalised product suggested "Just For You"
Personalised product suggested "Just For You"
Right products at the right time
Right products at the right time
Technological advancements in E-commerce and Similar Businesses
AI/ML
AI/ML
Personalised recommendations, chatbots, and higher ROI through analytics.
Blockchain
Blockchain
Secure payments, verified data, fraud prevention
AR/VR
AR/VR
Captivating virtual try-ons and enhanced product visualisation
NEWSROOM
Amazon inherits a modern AI powered by Anthropic's Claude models, to give a new lease of life to Alexa.
Pinpoint Delivery from Domino's is a new service for real-time GPS tracking, visual indicators for drivers, and ongoing communication via text alerts
latest iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 operating systems, Apple has categorised the "Apple Intelligence" feature.
RECOMMENDATION
Using sophisticated AI to understand customer preferences by increasing the click-through rate (CTR), conversion rate and customer satisfaction score.
A Drop-a-pin delivery with a live tracking option would offer a combination of freedom and comfort to users.
Integrating photo-based searches to seamlessly find whatever users want or use voice commands to simplify their ordering.
Daraz's "Chat with Seller" feature can be improved by quick and helpful replies that are consistent.
Enabling a Daraz virtual assistant or live chat in the app can provide support for product inquiries, checkout issues, or app features.
We are Daraz
We are Daraz
A world with endless possibilities - each day, we are fueling commerce and accelerating digitalisation in Nepal.
A world with endless possibilities - each day, we are fueling commerce and accelerating digitalisation in Nepal.
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