Publication

Beyond diversity: How interracial model couples in advertising influence white American consumers’ perceptions, intimacy, and purchase intentions

Yoo, B., Thelen, S. T., & Chen, D. (2025), Journal of Marketing Communications, 1-27.

An Argument-Based Analysis of Communicating Academic Findings to Practitioners

Nan Liang, Rudy Hirschheim, Danli Chen (2024), Communications of the Association for Information Systems, 54(1), 18.

Using argument analysis to understand the efficacy of written communication for disseminating academic findings to practitioners

Nan Liang, Rudy Hirschheim, Danli Chen (2023), European Journal of Information Systems, 32(4), 623-633.