Marketing Materials

Over the years, I’ve had the opportunity to create a variety of deal sheets and promotional materials for multiple Framesi product launches. Each one presents a new challenge—finding the right balance between clear, compelling visuals and concise, effective messaging. Whether it’s introducing a new haircare line, showcasing seasonal promotions, or even a sale flyer, the goal is always the same: to make information easy to digest while staying true to the brand’s voice and aesthetic.

It’s a process that requires both creativity and strategy. I work closely with senior management to ensure that every deal sheet highlights the key benefits in a way that resonates with our audience, whether it’s salon professionals or distributors. From selecting the right product imagery to crafting engaging callouts, I strive to make each piece not just visually appealing, but also genuinely useful. Seeing these sheets play a role in successful launches and knowing they help communicate the value of our products makes all the effort worthwhile.