I am a Concept Imaginative working across fashion, music, and visual storytelling. Working for event companies and artists to create promotional campaigns that promotes the idea of individuality and expressionism. and promotes the idea of creative people coming together to promote freedom in identity.
I do this by using raw and vintage filming and photography techniques. and blending it with energtic, uncut editng techniques. My graphics work also feels like this but perfeclty imperfect. This creates content thats attractive and makes you feel something/ want to be part of something.
Along side this. I own a Clothing Brand + Music and art promotion company called 'SKRUFTYZ'. Which uses these ideals to sell a belief and promote people expressing their indivduality through creating.
My videography + Graphics work pages show off my work for brands, and this main page shows my own brand work. with the content eventualy building up to be a film promoting my ideals. Presented by me.
This is my first project for my newest collection for "SKRUFTYZ". The idea was to sew raw, uncut and vintage footage to create the feeling of the 90's. Where partying, expressionism and individuality wasn't frowned upon. The location of a Free party and a police car connotes rebilion. But is also a place where anyone can go and feel part of a community just by simply dancing.
Photoshoots from my first brand "We're Delirious". Directed and concepted by Me