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Blending data-driven insights with persuasive copy to boost conversions.
Explore my work below!
Storytelling Copywriting Campaigns.
Welcome to my collection of storytelling campaigns, where data-driven insights meet persuasive copy to engage and inspire. Leveraging my expertise in analytics and narrative craft, I create content that resonates with diverse audiences.
Explore these projects below.
Visual concept for a Nigerian telecom campaign
Telecom Comparison Campaign - Nigerian Market Version
Telecom Comparison Campaign - Nigerian Market Version
Discover a culturally tailored narrative comparing Glo and Airtel for Nigerian mobile users, balancing affordability and reliability. Using the setup-conflict-resolution framework, I crafted a story around Aisha, a Lagos entrepreneur, to drive informed choices.
"Imagine Aisha, a Lagos entrepreneur running a jewelry business. Torn between Glo’s 2.9GB for ₦1,000 with patchy signals and Airtel’s reliable 1.5GB, she tests both. Glo’s affordability falters with inconsistent coverage, while Airtel’s speed boosts her work but costs more. Aisha chooses Airtel for business and Glo for leisure. "
Visual concept for a global service provider campaign
Telecom Comparison Campaign - Broad Appeal Version
Telecom Comparison Campaign - Broad Appeal Version
Explore a globally resonant narrative comparing service providers, balancing affordability and reliability across industries. I blended data insights with persuasive storytelling to engage entrepreneurs, students, and professionals worldwide through Aisha’s journey.
"Imagine Aisha, an entrepreneur from a bustling city managing her online craft business. She weighs a budget-friendly provider’s generous data against a reliable option’s smooth performance. Patchy service frustrates, but higher costs pinch. Aisha balances both for work and personal use."
Speculative Demarketing Campaign
Mock ad for speculative demarketing campaign
Speculative Demarketing Campaign
Explore a creative demarketing narrative challenging water with the imaginary AquaRite brand. Using data-driven insights and varied tones, this campaign showcases my ability to craft ethical, engaging copy for global audiences.
“Think water’s always safe? Think again. Every glass of tap water could carry microplastics, chlorine, or worse—hidden toxins... ”
About My Copywriting Approach
I combine 4+ years of data science expertise with a passion for storytelling to deliver copy that informs and converts. From telecom comparisons to speculative demarketing, my work is rooted in data, tailored to audience needs, and designed to inspire action.
Let’s craft your next success story.
Contact Me
Ready to blend data and words for your project?
Email me at: mailto:goldann.c@gmail.com or connect on LinkedIn: LinkedIn
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