Besides promoting your online shops online, you can do it offline too. However, there are some of the things you may want to check with your local authorities first before you proceed.
Write a book related to your products and advertise your websites/blogs/stores/lenses in your book.
Wear a t-shirt/badge/button/hat/cap, carry a bag that has your URL and logo printed on it.
Place a car decal/bumper stickers that has your URL and logo on your car/bus/van/whatever vehicle you have. Make sure your friends/family members/employees have your URL stickers on their vehicles too.
Hang a big banner at your door/gate/fence. Check with your local authorities to see if you can do that a not.
Give away your products/balloons/pencils/pens/door hangers whatever freebies you can think of with your URL and logo at trade/craft fairs.
Print your stores/blogs/websites/lenses URL on plastic/paper bags and give them away for free at trade/craft fairs. These people need a bag to put carry all the freebies they have collected at the fairs.
Send greeting cards/postcards that has your URL and logo to your families/friends/client/employees/customers.
Send catalogs/flyers/leaflets/catalogs to your customers via snail mail.
Distribute brochures/flyers/leaflets/catalogs to everyone's letter box. Check if your local state law allow you to do that first.
Sponsor your products as freebies, presents, giveaways for other company/online forum competition/contest/goodies bags.
Use/give away custom calendars with your products, URL and logo on them.
Include a hand written "thank you for your purchase" card with your URL and logo in your parcel when someone buy from you through Etsy or an online auction such as Ebay.
Include stickers/badges/buttons with your URL and logo as freebies in your in your parcel when someone buy from you through Etsy or an online auction such as Ebay.
Give away free stickers, post-it-note, buttons, magnets or your products during Halloween as treats for the children.
Put up notice on your local bulletins boards that allow advertisements. Make sure that your customers come from the area where your advertisement is.
Put an advertisement in the yellow pages where your customers come from.
Shave your URL into your hair. Make sure to position your URL at eye level, not on top. You will get a lot of attention from behind.
Tattoo your URL on somewhere that you know you will not wear anything to cover up. Make sure you are really committed to your business for life before you do this. If not, use a washable tattoo.
Find library books that are related to your products/stores and put your name cards/bookmarks into it. Do not overdo this.
Design a business card that your customers will never forget.
Create and send funny, animated text messages on your cell phone. Remember to include your URL.
Use envelopes that has your URL printed on.
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