BREAKDOWN 1: Ability to Utilize Other Platforms

Despite the ability to use Capcut, using other platforms is essential to be a professional video editor, especially the most mainstream platform: Adobe Premiere.

The more intricate techniques needed to use, Adobe Premiere is the most preferred option, especially when customizing specific movements with 'meme-worthy' scenes. Despite being a short-form video, engagement is essential for a successful video. With memes, it can gain enrichment for viewers as long as it's related to the brand.

BREAKDOWN 2: Ability to Splice and Adjust to the Demand of the Client

When this job order was taken, they sent raw footage via Google Drive for it to be edited within what they seek as a client. Using the techniques from Adobe Premiere, knowing the exact timing for editing is paramount to catching the audience's attention.

However, meeting the client's needs can be nuanced as we are all human. Therefore, changes were made depending on what the client sought. One time, I included the client's wife in the promotion, but the client's wife herself told us to remove her from view. So instead, we showcased more of the store, their staff, and the looks while utilizing the pre-recorded voicelines of the client.