This partnership was signed through DIEF Korea Co., Ltd. (CEO Seung-gyun Choi), a sports goods company. Daejeon will wear Puma uniforms on the pitch for two years starting from the 2024 season, and it is believed that Puma's functional match wear and training wear will be of great help in improving the players' performance.
This partnership is for two years from 2024 to 2025, and various marketing activities are also planned.
Kim Won-taek, general manager of Daejeon Hana Citizen, said, “We are grateful to Puma Korea and DF Korea for their efforts in concluding this partnership, and we expect that Puma’s brand value will be of great help to the club. “We plan to carry out various marketing collaborations, so we ask for a lot of interest from fans.”
Lee Na-young, CEO of Puma Korea, said, “Puma is a brand that has been with the development of soccer for the past 75 years, and is currently carrying out many projects to bring positive energy to the domestic and international soccer scene.” He added, “Daejeon, the home of the K League, is looking forward to further collaboration with Puma.” “We will actively provide support so that you can look higher.”
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