Quick Ideas for Improving Public Image

Update your website: (Easy updates that make a difference)

  1. Meeting time - Make sure the meeting time & place on your website is correct.

  2. Remove dated content - Hide or delete old stories or stories that talk about "upcoming" past events.

  3. Update branding - Make sure you are using current RI logos and fonts. (Find guidelines here.)

  4. Integrate DACdb calendar - If you are using a DACdb website, you can add your club's calendar to the homepage. (Keep your club calendar updated and visible!)

Annual Report / Impact Statement

  • Create a simple annual impact report to highlight your club's activities and impact.

  • Get a template HERE.

  • Post it on social media and your website.



(There are many other ways and other tools to do this!)

Social Networking: 5 Easy Steps to Better Results

1. Link Love

Like other pages (as your Rotary page.) Being connected and interacting with others is important in building a social network. Don’t expect others to follow you; Make the first move and follow them! Comment on their posts and share their stories.

2. Branded Images

When you post photos on social media, be sure to include your club logo on the photo. Even though it’s on your page, the repeated use of a consistent logo will burn that image recognition into people’s minds. That makes it easier for people to associate Rotary with the positive stories you’re posting, and it helps their memories retain ‘Rotary’ and what we stand for. (Here's how to add an image to a photo: Rotary Logo Tool.)

3. Members: Like and Share

‘Liking’ and ‘Sharing’ stories in social media helps them get seen by more people. Yes, it’s a popularity contest! The most popular stories (i.e. ‘Trending’, ‘Viral’) are the stories that keep appearing in people’s feeds. So start with your members liking and sharing your posts. Let your members know when you have posted something and ask them to hit the ‘Like’ button!

4. Compel Action

When you write a post, include an action that gets people to interact. Ask a question that prompts comments. Include a link to your website or to a partner’s website. Create a poll. It’s great when people read what we post, but getting them to take a small action does two things: (1) It creates traction on the post so it appears more often in people’s feeds –and (2) Asking for small favors (clicks) creates a foundation for future engagement. People are more willing to help an organization they have helped in the past – no matter how small that help was.

5. Be Real

‘Social Networking’ is not just digital! In fact, online social networking is a very small part of real networking. You have to show up in real life, as a Rotarian. Identify yourself as BOTH a leader in your community AND a Rotarian. Show your community that being a leader and being a Rotarian go hand-in-hand. How do we do that? A few examples:

        1. Work it into conversation.

        2. Wear your Rotary pin or a hat with the Rotary logo,

        3. When your club is in the community doing great things, Greet and talk to every community member you see.






Consider Your Audience

Identifying Personas that drive your PI strategy

-A-

How do we convey ‘What is Rotary’ and more importantly ‘WHY Rotary’ to the world and in our communities?

-B-

Who can help you to get that Why?


Who shares the why/vision with you? Who furthers it? Who are you looking for?


What do you want from them? Why do you want them for a member? (or partner or supporter.)

Why do you want ANY new members?


Who could do that for you?

Someone with..

    • Access to Money?

    • Connections?

    • Time?

    • Skills?

    • Compassion?

    • Charisma?

-C-

In your promotions, speak to that ONE person ABOUT THE WHY.


Don’t focus on trying to get that person into Rotary.


Focus on showing them that Rotary’s WHY matches their own.


    • “Won’t you please help” – evokes an emotional response..

    • "It’s up to you to step up. We need strong leaders to take responsibility in this community. You’re the type of person who does that when others don’t.

    • "You’re a high-roller. You’ve got the power around here. Show it off by helping..

    • "We need to act together. Join the team. Be part of something bigger than yourself.

    • "Your work isn’t fulfilling or making a real difference. Bring your professional skills to a place that needs your help and makes a difference.

    • "Connect with other people who can help you succeed.

    • "Connect with other people who believe what you believe.


It’s about THEM, not YOU. Don’t just talk about the things you do; talk about the VALUES of the person you’re addressing – show that you agree-with and align-with those values.