Digital Marketing Services offered to Business?
Digital Marketing Services is also known as e-marketing services, internet marketing services, etc. Well, the services provided by online marketing companies vary greatly, depending on their specialization. digital marketing has grown to be the most popular among all the fields, because of immense growth and profits to businesses from it.
Digital marketing is to sell goods, services or advertising over the internet. A company may have to market online to communicate a message to their audience. Businesses use digital marketing to spread awareness about brands, then acknowledge audiences about their product and services and then, sell products and services to the interested audience. Online marketing can be a very powerful way to recognize and attract customers to your business.
Most offered Services by digital marketing agency
- Website design and development
- Search Engine Optimization and Search Engine Submission
- Online promotions
- Internal Linking your article
- Email marketing
- Social media
- Blogging
- Digital advertising
- Article marketing
- Affiliate programs
- Video/Podcasting
Don't underestimate the power of online marketing
If you're not using digital marketing to market your business you should be. An online presence is essential to supporting possible clients and customers to find your business - even if your business is small and local. (In 2019, one-fourth of all mobile searches were local and local search was rising 70% faster than mobile searches overall.) Online is where all the focus is so that's where your business needs to be.
According to the U.S. Commerce Department, consumers spent $459.47 billion on the internet for retail shopping in 2019, an 18.0% increase compared with $430.99 billion in 2018. That’s the highest growth rate since 2012 when online sales increased 18.5% over 2011. Forester predicts that online sales will account for 18% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2020 digital advertising was up 18%, accounting for approximately 45% of overall spending on advertising, or $210.44 billion.
This type of growth describes why online marketers are continually devising new Digital marketing strategies in the purposes of making more traffic to their websites and to their offline stores and making more sales.
How Important Is Digital Marketing for small business?
As of November 2019, almost 5 billion people were regular internet users and 4.3 billion were social media users. China, India and the United States rank at top of all other countries in terms of internet users. This gives a marketer an unusual number of customers to grasp with product and service offerings, available 24 hours a day, seven days a week. The interactive characteristics of the internet promote direct communication between businesses and consumers, enabling businesses to react quickly to the needs of consumers and changes in the marketplace.
Online reviews, then, have become another form of digital marketing that small businesses can't afford to ignore. While many small businesses think that they can't do anything about online reviews, this is not true. Just by attentively endorsing customers to post reviews about their experience. Small businesses can measure online reviews positively. 70% of consumers give a local business review when asked. So assuming a business's products or services are not inferior, unfair negative reviews will get engulfed by reviews by happier customers.
According to statistics, 78% of the U.S. population has at least one social networking profile and by 2021 the number of worldwide users of social media is expected to reach 3.25 billion (700 million of these from China alone). Of the social media platforms, Facebook is the most dominant - as of the end of the second quarter of 2019 Facebook had approximately 3.25 billion active users worldwide. Mobile devices have become the dominant platform for Facebook usage - 70% of the time spent on Facebook begins from mobile devices. Other successful social media platforms for marketing include WhatsApp, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
From an internet marketing viewpoint, social media is becoming more and more essential. Nevertheless, many businesses are uncertain whether encompassing social media has changed the bottom line as it is challenging to compare Social Media Marketing activities with increased sales.
Read the given point to know why should you include social media in your online marketing
- 90% of adults aged 17 to 28 use social media (compared with 40% of those over 70)
- One-third of millennial state that social media is their chosen way to interact with businesses
- 85% of CEO's say they use social media to help make buying decisions
- All 100 of the top global brands maintain at least one company YouTube channel, and more than half (30 of 50) of CEO's in top global companies have appeared in a company video.
- Despite the lack of metrics or administrative responsibility, the share of overall marketing resources devoted to social media marketing is supposed to increase from about 20% on average to nearly 35% by 2021.
Getting your Business Online:
If you’re new to digital marketing and wish to get online as quickly and economically as possible you can start with a social media platform like Facebook, Instagram, Twitter and many more - you can create a business page on these platforms in less than an hour. However, if you want more control over your online presence, a customized website is more relevant. Ideally, you should have both a website and a social media presence, with each linked to the other.
For more information on internet marketing see:
Why Digital Marketing is important for small business
Why should you take your business online
Digital Marketing Guide: From beginner to Digital marketing Hero
Also Known As Web marketing, website marketing, online marketing, e-marketing.