Innovative web design trends for 2020

Effective web design is necessary to communicate ideas effectively. This has a direct link to the visual aspect of a website. People are visual creatures; a visual design has a direct impact on the way we understand products. The internet has grown and changed a lot in the past years. We have seen that minimalist, brutalist and illustrative websites become very trendy. 2020 is here and let us take a moment to think what kind of websites are going to be popular in 2020? What new web design trends or techniques will appear in 2020? In this article, I would like to focus on the most crucial web design trends.

Let’s get started.

Some of the websites break up their content into parts, resulting in an array of differently sized shapes (squares and rectangles) that are separated by colour. This can express several messages at once, in a cohesive and orderly manner. With a few short lines of text and photo placed in each section, it’s easy for site visitors to follow these bite-sized chunks of information. And to make the composition even more interesting, make sure to colour the squares in various shades from your website colour scheme. It’s easy for the site viewers to follow the information with a photo or a few short lines of text placed in each section. The colour blocks should be neatly aligned to one another, and all different visuals complement one another.

Absence of color

Having a lot of colors at your fingertips is nice, but what if you limited yourself to just one color? If executed well, that type of design constraint can help enhance a design and make it more memorable and appealing to the site visitor. Limiting to one color solidifies your branding while adding constraints in terms of flexibility of design. Using only one color instead of two-five colors like most of the websites could make you stand out and be more memorable to a website viewer. If you are looking to simplify your color palette, eliminating color all together is definitely an option.

Large and experimental navigations

Navigation is one of the hardest elements of the page to design. The trend is likely to continue with more experiments with navigation. Instead of just changing few things such as font size, placement on the page, or even the layout itself is likely to push the boundaries, such as making navigation the main part of the website or making it very large. We can expect to see very large navigations, navigation with sophisticated animations, and website homepages that are nothing but their navigation.

White spaces

Contrary to the name, white spaces don’t just apply to the color white. Rather it applies to any of a design not taken up by other elements, such as photos or illustrations, text. White spaces can be utilized to enhance and clarify the important information. Using white spaces effectively is a design tool used by developers for decades. However, what has changed is the number of white spaces used or even making the white space the focal point instead of the content itself. White spaces funnel your eye towards the content and allow your message to stand out. If we observe, there are many branding and advertisements which utilize large areas of white space to communicate a sense of simplicity and to reflect the user-friendliness of its products.

Flat Design

Flat design will become extremely trendy in 2020 because websites with flat design have higher SEO value as they carry out the speed requirements. Flat design doesn’t mean removing all visuals and styling components from the website. It means the reduction of distracting elements that slow down the site performance and stuffing a website with useful content. At the beginning itself, it’s important to replace the bright and rich color scheme with two or three colors that make a perfect match with each other. You should review the banners, sliders, pop-ups, and widgets on your website. Some of them can be removed as they don’t carry any value. Thus, you will make some space and make the navigation on the site more convenient. By using contrasting colors, and a couple of simple but engaging visuals you’ll create an interesting design and appealing look for your website.

Full-Screen Video Background

Creating a dynamic video background is one of the best ways to catch the customer’s attention. Moving objects tend to be more attractive. Short videos are a more convenient way to provide more information, compared to text or still images, enabling the user to quickly understand the characteristics of the web page or product. The user time also increases due to videos, which is good for SEO and conversion rates. We are living in an era of diversified information, the application of dynamic elements such as video backgrounds will gradually increase.

Conclusion

As a designer, you have the answer for yourself for the question “should I follow the trends?”. This is always a hot topic for web site designers. The web site design industry has always been a trend-setter and a change-maker with its experimental, innovative, and original approach to shaping the web. We are glad to see that the web site designers are not just sitting there and doing the same thing over and over again. A lot has changed since the web was invented. Technology is changing and the user perspectives, needs, demands, and expectations are also changing. The trends are also changing with time. Some of these trends stay while others fade over time. Make wise decisions and smart choices when designing for the web.