CW Park: A Distinguished Figure in Marketing
CW Park: A Distinguished Figure in Marketing
CW Park, a renowned academic and expert in the field of marketing, boasts a career spanning multiple decades and continents. As an accomplished author, professor, and the current Director of the Global Branding Center, he has etched a distinctive niche in academia and the broader world. He calls Los Angeles, California, home, where he tirelessly leaves an indelible mark on the study and application of marketing.
A consistent trajectory of achievement and influence has marked his professional journey in marketing academia. Currently serving as the Director of the esteemed Global Branding Center, his role revolves around shaping the understanding and development of branding globally.
Before joining the University of Southern California (USC), Park held the prestigious position of Albert Wesley Frey Distinguished Professor of Marketing at the Katz Graduate School of Business at the University of Pittsburgh. This tenure was punctuated by numerous successes, laying the foundation for his present influential role at USC.
In addition to his administrative responsibilities, he is celebrated as a prolific author. His recent publication, "Brand Admiration: Building a Business People Love," by Wiley, has garnered recognition for its insightful perspectives on brand management. This work enriches his remarkable bibliography, which features numerous articles published in eminent academic journals such as the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
From 2008 to 2012, Park held the pivotal role of the editor of the Journal of Consumer Psychology and remained an integral part of the editorial board for the Journal of Marketing and Consumer Psychology. These roles underscore his enduring influence and the profound respect he commands within the field.
CW Park's illustrious career is embellished with several prestigious awards and accolades, each bearing witness to his profound impact on marketing academia. Notable among these is the Davidson Honorable Mention Award in 2008 and the Alpha Kappa Psi Award in 1987. His designation as an Academic Fellow by the Korean Marketing Association (KMA) in 2017 is a compelling testament to his influence in the United States and across international borders.
In 2019, he received the Dr. Jagdish N. Sheth's Impact on Practice Award from the USC Marshall School of Business, a fitting acknowledgment of the practical resonance of his work. This was followed in 2020 by the prestigious 20th Paul D. Converse Award, further cementing his esteemed status in the marketing field.
Park's expertise is wide-ranging, encompassing critical areas within the marketing discipline. His primary focus centers on brand awareness, cultivating leading global brands and formulating effective marketing strategies. His extensive research and teaching contributions in these domains have positioned him as a trusted authority and a respected voice, significantly contributing to the body of knowledge within these realms.
Beyond his professional commitments, he is deeply interested in reading, education, and teaching. These pastimes align seamlessly with his academic career, providing relaxation and intellectual stimulation. His passion for reading extends his knowledge beyond his specialized field. Concurrently, his dedication to education and teaching allows him to engage profoundly with the learning process, benefiting himself and his students.
CW Park's career is a testament to his unwavering dedication, intellectual curiosity, and profound commitment to marketing. His extensive work, impact on academic journals, and leadership roles within educational institutions have significantly shaped our understanding and practice of marketing today. As he continues to contribute to the field, it is sure that future generations of marketing professionals and academics will continue to feel his enduring influence.