CW Park

CW Park is a distinguished luminary in the realm of marketing, boasting a career that spans across continents and decades. His expertise as an accomplished author, revered professor, and the current Director of the Global Branding Center has solidified his place in academia and the broader world. Nestled in the vibrant city of Los Angeles, California, his influence on the study and application of marketing remains indelible.

His journey in marketing academia has been a steady ascent marked by unwavering accomplishments and enduring influence. Presently, he serves as the Director of the esteemed Global Branding Center, which has propelled him to the forefront of global branding development and comprehension.

Before joining the University of Southern California (USC), Park held the esteemed title of Albert Wesley Frey Distinguished Professor of Marketing at the Katz Graduate School of Business, University of Pittsburgh. His tenure there was punctuated by numerous triumphs, serving as the foundation for his present influential position at USC.

Beyond his administrative responsibilities, he has cemented his legacy as a prolific author. His latest work, "Brand Admiration: Building a Business People Love," published by Wiley, has garnered acclaim for its profound insights into the art of brand management. This publication joins an impressive body of work featuring numerous articles gracing the pages of eminent academic journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

From 2008 to 2012, he lent his expertise as the esteemed editor of the Journal of Consumer Psychology, and his involvement on the editorial board for the Journal of Marketing and Consumer Psychology is a testament to the esteem and respect he commands in the field.

CW Park's illustrious career is peppered with an array of prestigious awards and accolades, each a testament to his profound impact on marketing academia. Among these outstanding achievements, he proudly received the Davidson Honorable Mention Award in 2008 and the Alpha Kappa Psi Award in 1987. His recognition as an Academic Fellow by the Korean Marketing Association (KMA) in 2017 stands as a resounding acknowledgment of his influence in the United States and on the global stage.

In 2019, he was bestowed with the Dr. Jagdish N. Sheth's Impact on Practice Award by the USC Marshall School of Business, a fitting tribute to the practical relevance of his work. The pinnacle of his acclaim came in 2020 when he was awarded the prestigious 20th Paul D. Converse Award, further solidifying his revered status within the esteemed marketing realm.