A HOLISTIC PROCESS

Through workshops and strategic thinking, the concept of "ei friskare framtid" was born. "Friskare" in Norwegian means fresher but also healthier, so the double meaning here is intentional; translating the slogan to be a fresher/healthier future. A new communication platform with a new identity and tone of voice was developed and implemented in all elements and marketing materials; from give-aways to website to mascot.

VISUAL IDENTITY

A strong visual identity which reflects the companies vision and values.

HIGH ENGAGEMENT FROM THE LOCAL COMMUNITY

Midtfjelletdagen is a concept created in order to engage the local community on a day out to the mountain Midtfjellet and participation on a range of outdoor sports. From this concept Mr. vindmiller, a fit and environment aware mascot who activates children in activities and wind energy trivia, was born.