Vision

Christ Video: Vision & Standards

Our Vision

To be a beacon of hope in every home, inviting viewers to Follow the Light through the power of 24/7 cinematic storytelling. Christ Video is dedicated to moving beyond the stage, replacing performance-based visuals with the artistry of official music videos and narrative-driven visuals that bring the Gospel to life. By curating a continuous stream of CCM’s most compelling stories, we transform the screen into a source of daily inspiration, a place of peace, and a vivid reflection of the Gospel’s enduring impact. -John 8:12

Christ Video Statement of Standards

1. Excellence in Communication

Artistic Integrity: We commit to representing artists and their work with honesty. We avoid sensationalism, "clickbait," or misleading titles, ensuring that the focus remains on the music and the story being told. We honor the creative vision of every artist by playing their works in their entirety in our music playlist. Proverbs 3:27
Encouraging Discourse: Our tone will be consistently respectful and life-giving. We aim to build up our audience and the creative community, using our platform to highlight the light found in every story. Matthew 5:14-16

2. Legal and Ethical

Honoring Creators: We operate as a "good faith" partner in the music industry. This means maintaining active licenses with BMI and ASCAP to ensure the songwriters and artists are fairly compensated for their work. Romans 13:7

3. Business Standards

Fair Dealings: We will be honest in our dealings with all vendors, service providers, and government agencies. Proverbs 11:1
Accountability: As a Missouri LLC, we hold ourselves to high professional standards. We will quickly correct any errors made on our platform. 1 John 1:9

4. Respect for the Viewer

The Golden Rule: We treat our viewers with the respect we would want for ourselves, ensuring a safe, high-quality, and reliable viewing experience 24/7. - Matthew 7:12
Transparency: We are clear about who we are and what we represent. - Romans 1:16

Statement of Faith: The Apostles' Creed

We believe in God, the Father Almighty, maker of heaven and earth.

And in Jesus Christ, his only Son, our Lord, who was conceived by the Holy Spirit, born of the Virgin Mary, suffered under Pontius Pilate, was crucified, died and was buried. He descended into hell. The third day he rose again from the dead. He ascended into heaven and sits at the right hand of God the Father Almighty. From thence he shall come to judge the living and the dead.

We believe in the Holy Spirit, the holy Christian Church, the communion of saints, the forgiveness of sins, the resurrection of the body, and the life everlasting. Amen.

Follow the Light

"Do you see yonder shining Light? He said, I think I do. Then said Evangelist, Keep that Light in your eye, and go up directly thereto: so shalt thou see the Gate; at which when thou knockest, it shall be told thee what thou shalt do". -Pilgrim's Progress - Evangelist's instruction to Christian

Business Strategy: Christ Video LLC (Fiscal Year 2026)

1. Executive Summary

Christ Video LLC is a dedicated 24/7 streaming platform hosted on the Roku ecosystem, providing high-definition Contemporary Christian Music (CCM) videos. Operating as a mission-driven "Ministry-First" LLC, our goal is to provide a seamless, non-monetized viewing/worship experience while serving as a primary promotional vehicle for Christian artists, record labels, and live events. This in essence, would be our spots: Promotion of Albums, Concerts, and artists' online websites. These promo elements are in the stream itself. To promote the content we are playing and to support the content we are playing. Any financial support generated by these promos shall directly fund Channel

2. Value Proposition

Unlike traditional social media platforms (YouTube/Facebook), where content is often interrupted by invasive third-party advertisements, Christ Video LLC offers a curated, "Lean-Back" television experience. * For the Viewer: A continuous, commercial-free environment for worship and discovery.

For the Artist/Label: A dedicated broadcast channel that drives traffic to their official tours, merchandise, and album releases without the friction of "content-blocking" algorithms.

3. Operational Infrastructure

Platform: Certified and live on the Roku Channel Store.
Technical Stack: Proprietary video server architecture utilizing VLC/OBS integration, capable of supporting a 1,000-viewer concurrent capacity.
Rights & Compliance: * Performance Rights: Tier 1 licensing secured through BMI and ASCAP.
Programming: Transitioning to automated scheduling software to mirror a professional broadcast clock (Videos > Artist Promos > Ministry Announcements).

4. Revenue & Sustainability Model

While the channel is non-monetized (no external "commercials"), the LLC utilizes a Dual-Stream Sustainability Model:

Direct Viewer Support: Utilizing "Buy Me a Coffee" and micro-donation platforms for grassroots operational funding.
Strategic Promotional Partnerships: Offering "Screen-Time" for concert promos, album launches, and artist merchandise. These are not third-party ads, but "Content-Adjacent Promotions" that benefit the artist being played.
Capital Reinvestment: 100% of surplus funds are earmarked for infrastructure scaling (bandwidth expansion) and software development (UI/UX improvements).

5. Digital Content Security Strategy protect the intellectual property of our artist partners and maintain the exclusivity of the Roku Channel:

Exclusivity: Full music videos will not be mirrored on Facebook or YouTube.
Promotion: Social media will be utilized strictly for "Brand Awareness" using symbolic, non-copyright-infringing graphics and music to drive viewership back to the Roku app.

6. Long-Term

The 2026 roadmap focuses on achieving Operational Self-Sufficiency. By establishing Christ Video LLC as a trusted partner for record labels, we aim to evolve from a seed-funded startup into a staple of Christian household media, recognized for its high-quality delivery and uncompromising support of the CCM industry.

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