The following article will explore the design of cream packaging and its role in aesthetics. It is a discussion about how creams are packaged, which ones have been successful for designers, and what we can learn from these designs.
It is a discussion about how creams are packaged, which ones have been successful for designers, and what we can learn from these designs. For this post, I will be using long sentences taken from online sources to provide examples where necessary, along with my own observations on each example.
The first area of focus when it comes to design relates more specifically to two things: size/shape or volume (height) and color combination; Aesthetics deals with both the form as well as function behind any given product, including packaging; One aspect that can convey a lot about what's inside is the size and shape of the container.
Creams are generally not very big in volume, but there are exceptions, such as face creams which may come in smaller containers, so they fit into your day-to-day cosmetic bag more easily.
One way that designers convey a lot about what's inside is the color combination; Creams are generally packaged in neutral colors such as brown, white or off-white, so it doesn't stand out too much - you want to have your product on display but without being too loud.
Cream packaging is the first thing we see when buying a product. If it looks good, there's a chance that you will buy it and if not then most likely you won't waste your time looking at all of them.
Custom cream packaging design has gone through many stages, with every few years changing what consumers expect from package designs. It was during 1920-1930s that cream bottle covers began to be designed in such a way so they could ensure protection over its contents and appearance as well as easy identification on stores' shelves.
There are associations between certain colors and products/ingredients - think about the last time you saw something bright pink or green, would people immediately think chocolate (there is also chocolate with gold wrapping). Along these same lines, blue will be associated with water...etc.
Color combination is another way designers convey a lot about what's inside - one color I've noticed often used especially by drug store brands such as Neutrogena or Aveeno, is green which signals to the consumer that they are products for "sensitive skin."
Since people didn't have much money at those times, buying face creams wasn't common for women who made transparent glass containers very popular because no matter how expensive or cheap the content inside would look like after opening it up.
Eventually, when people got more money to spend on cosmetics and health products, they wanted something that would look luxurious. In the 1950s, milk bottles were covered in aluminum foil with a special design printed over them.
In the same way, you can craft cool wholesale cream boxes for your creams in no time.