I saw that Etsy recommended sellers to change the listing to a digital file, but am just thinking this will cause confusion for my customers and that I could potentially miss orders if I make the change due to the volume of orders I receive daily for instant downloads.

Etsy released two different programs at about the same time and it is causing confusion for sellers. It's good to mark your orders as 'this order doesn't have tracking' to meet the streamlined shipping requirements, but unfortunately, Etsy will not count that for Star Seller. The only option they have given so far is to list as digital downloads. But then they seem to have removed that recommendation without a word seeing as it is not great advice for a busy shop and not good for buyers either.


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Not sure if this works for all shops in all locations and for all listings but Etsy did add something to the shipping page to accommodate custom digital items and other things that may not have tracking. I'm seeing that option for every order in my shop and I don't offer any digital items.

Find the order in your list of open orders and click the 'mark as complete' button (looks like a semi circle with check mark...sort of like a clock face, right under the mail truck icon).


Once you click mark as completed the mark as complete pop up opens where you can select the carrier and enter tracking number etc. Right under the text box to type in the tracking number it says 'This order doesn't have tracking'. If you click that it you get drop down options to select for why the order doesn't have tracking. You can select Digital Items, Items linked to another order, local pickup or delivery, oversized or heavy items or something else.


Select digital items then click the button at bottom that says mark 1 order(s) complete.

Yes, I've been doing that for the last month and there's been no change in my star seller status, so I'm not sure that this is rectifying the issue for those of us selling custom digital files and have them listed this way..??

For the past nine years I've sold digital items. I often get customers who like my designs but want to tweak them a bit, so I take custom orders. Depending on complexity and the number of custom orders I have in cue I usually quote either 1-2 business days, 2-3, or 3-5 days for completion. My pricing includes a one-time edit of each custom file, if needed. I have to list the custom order as a physical item and even though the file or files will be e-mailed, I have to input shipping info (other) and a date (date of completion). I always send a proof or proofs earlier than the quoted timeframe and wait for the customer to approve or suggest changes. In general (and before the Star Seller program was implemented), this system works because most customers respond within hours of receiving their proof or by the end of day.

This past week, though, I sent a proof to a customer and did not hear back from him for two days (he loved the proof, no changes were needed - he just got busy at work) and his order was quoted as 1-2 business days. In the meantime, his order showed as late for shipping. I contacted ETSY help to ask how to change the shipping date due to the circumstances that I was waiting to hear if the customer approved the proof or wanted changes. I also explained that one time, a few years ago, I sent a proof to a customer who went on vacation and I did not hear back from her for over a week! I wanted to emphasize to ETSY that this could be an ongoing issue for digital sellers who take custom orders not a singular problem.

After about a day and a half ETSY responded that there was nothing they or I could do and although I would not like the answer, unfortunately I would be penalized for shipping this order late. Why are there no options??? Tough luck is not an acceptable answer. I've had the star seller badge for several months. Now it's in jeopardy over an order that went well???!!!

By offering proofs, I put customers who purchase custom digital products at ease knowing they can adjust a proof one time if it's not exactly what they had in mind the first go round. But if I continue to offer to send a proof (which is in the best interest of the customer and therefor ETSY) and am penalized if the customer does not respond back to me in a timely manner, then it makes me wonder if I should even take custom orders. There should be some way to mark when a proof has been sent and a seller is waiting on approval so their shop is not penalized. Currently that is not an option.

I really feel uncomfortable sending customers what is really a "proof" and marking the order complete when it's not really done until the customer has approved it. Do you send proofs out now for custom orders or not? If so, how do you handle this and what message do you send customers so as not to negatively impact your shipping percentage? Have any digital sellers stopped taking custom orders so you don't have shipping issues?




Etsy's telling you "It is what it is," and that's what it is. I also do custom digital orders, and proofs are a necessity. Sometimes it takes a little while for someone to respond so you can continue with the order. It's just part of the process. This can be an issue for anyone, not just digital sellers. In your shoes, I wouldn't sweat the star seller badge. In my view, providing great customer service and items that customers are happy with is far more important than a poorly conceived and executed Etsy reward system.

If someone wants custom, you would normally have them buy a listing as a physical product, correct? But since it is sent via email, it shows as no tracking and dings you on the Star Seller points. So Etsy recommended that you make a file outlining the custom details and upload it as a digital download for the customer to purchase. No ship by date, no need for tracking, the customer gets a file that tells them what they purchased, what you need from them, what they can expect and in what time frame.

Adding: now if Etsy decides to fix this issue for custom digital and you need to again list as a physical product with a ship-by date, you can extend the ship-by date for up to 3 weeks if you are waiting for an answer. I Googled the following as that is much faster than trying to get someone from Etsy (note that you must do this before the actual ship by date, so make sure your listing allows time for that):

Hi and thanks for responding. I read that ETSY was recommending providing a download for custom orders but it would definitely be difficult to keep track of if it pops into the completed folder when it's actually not. I usually have several custom orders going at once and fear I'll forget someone trying this tactic. Yes, digital sellers get dinged right and left with this new ETSY Star Seller system and it really is not appropriate for shops that sell instant downloads/custom digital orders.

Frankly, a lot of Etsy sellers are halting their custom work through the platform. I've noticed shops I frequent now ask that you contact them through their alternative sites and I'm guessing reviews/timing is why because I've never seen this before.

For custom work I've bought, the seller has always given me a "drop date". If I get busy like your buyer and forget to communicate, this lets them off the hook and they can close out the order on their end. If I have an issue, I usually try to send a quick message and see what our next step is. Sometimes, the end result just isn't going to come out as I'd envisioned in my brain and if I have to scrap it, then I typically cut my losses.

That is very interesting to hear about custom orders via other sites. I bet it is due to waiting on info for the custom order or input on proofs. I like the idea of a drop by date. I always meet time commitments on my end (meaning the proof is sent on or before the date quoted). I message customers that their proof has been sent and message them once more if I have not heard back in 24 ish hours. Then I wait for the customer to respond because I don't want to pester. He/she may be busy, sick, or on vacation!

Please note that requesting a photo or costume change after your proof has been sent means that our artist has to start again from scratch and as such this will incur a small fee which goes back to the artist to cover their time & effort.

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