I run a mid-sized consulting business here in Canada, and for a long time, I didn’t think much about how I delivered documents to clients. I’d hand them a stack of papers, maybe in a plain folder or sometimes even loose. It wasn’t a big deal—or so I thought.

Then one day, I was sitting in a meeting with a new client. They showed me a proposal they’d received from another firm. It was neatly packaged in a branded folder with their company name and logo on it. I’ll be honest—it looked sharp. And for the first time, I realized how small touches like that can shift how people perceive your business.

That same week, I started looking for a local company that could help me design something similar. That’s when I came across Artisan Tags.

Why I Made the Switch

I wasn’t trying to go all out on fancy print materials, but I did want something that felt more professional than what I was doing before. When I talked to the team at Artisan Tags, they totally got it. They showed me examples of custom printed document folders they’d created for other Canadian businesses—clean layouts, great finishes, and tailored to different industries.

It didn’t take long for me to decide. I sent them my logo, told them the kind of documents I usually include in client packets, and they guided me through a few layout and material options. It was straightforward, no hard sell, just solid advice.

The Result

About two weeks later, my order arrived. The folders looked even better than I expected—sturdy material, the colors matched my branding perfectly, and the logo popped without being over the top.

The first time I handed one to a client during a meeting, they said, “This looks really polished.” And just like that, I knew it was worth the investment.

Little Details That Make a Difference

What I’ve come to realize is that presentation isn’t just about what you say—it’s about how you say it. When you hand someone a professional-looking folder with your brand on it, you’re telling them, “We’re serious about what we do.”

It’s not flashy. It’s not expensive. But it signals quality. And in many cases, that’s what tips the scale in your favor.

So whether you’re pitching to new clients, attending trade shows, or putting together reports, take a moment to think about how your materials are delivered. Presentation matters.

For Anyone Considering This…

If you’re thinking about upgrading the way you present printed materials, I’d recommend getting a few samples made. See how it feels. Test it out at a meeting or two. That’s how I started.

The folks at Artisan Tags were great to work with—no pushy sales tactics, just good people who know how to make your business look its best.

My only regret? I didn’t do it sooner.

Now, every time I pull out one of my company logo presentation folders, I feel like I’m showing up the way I want to be seen—professional, prepared, and proud of what I do.