ESG-Financial Performance Relationship and the Impact of Advertising and R&D Expenditures
Objectives
Determine the impact of advertising and R&D expenses on the relation between ESG and financial performance
Determine whether R&D (advertising) spending of greenwashers (brownwashers) affects ESG-financial performance relationship
Detect any recency bias (whether individuals focalize more on recent events) in the relation between ESG and financial performance
Phases
Gather a large dataset combining both quantative and qualitative data (ESG scores, various accounts in financial statements, corporate data, macroeconomic data, etc.)
Process the data (filters, panels and derived data)
Determine companies doing greenwashing and brownwashing by novel methods
Determine control variables through machine learning and run multiple moderated regressions and panel regressions
Team
Cumhur Ekinci (Coordinator) - Istanbul Technical University
Mehmet Erçek (Researcher) - Istanbul Technical University
Seda Güğerçin (Post-doctoral researcher)
Sırma Şeker (PhD Scholarship Student) - Istanbul Technical University
Ünsal Kıran (PhD Scholarship Student) - Istanbul Technical University
Efe Murat Uçarlı (Undergraduate Scholarship Student) - Istanbul Technical University
Feyza Naz Akgül (Undergraduate Scholarship Student-STAR) - Istanbul Technical University
Dates
Nov 2022 - Nov 2024
Financial Support
TUBITAK ARDEB 1001 (Project No 122K345)
Budget
TRY 589,278+171,840=761,118 (nearly USD 40,000)