Information Age

Technology has always been there to make life easier. During the Information Age, consumers’ way of life was developed because of the devices and gadgets that made their life functional and comfortable. This also offered a lot of endless possibilities.

Information (Digital) Age (1900s - 2000s)

The shift from the traditional industry through industrialization that the Industrial Revolution brought to an economy based on information computerization is called the Digital Age or Information Age. During this age, voice, image, sounds, and data are being digitalized. The internet was also utilized together with microelectronics that led to the invention of personal computers, devices and wearable technology.

This is the period of computers, laptops, smartphones, and social media.

Devices during the information age

Computer

It is a device for processing, storing and displaying information.

Its main purpose is to perform calculations, store information, retrieve data and process information.

Smartphone

It is a mobile phone that performs many of the functions of the computer, typically having a touchscreen interface, internet access, and an operating system capable of running downloaded applications.

It is mainly used for easier communication.

Laptop

It is a computer that is portable and suitable for use while traveling

The main purpose of a laptop is to provide the full functionality of a desktop computer with the added feature of mobility.

forms of media during the information age

Social media

These are websites and applications that enable users to create and share content or to participate in social networking

The Traditional Media and New Media

TRADITIONAL MEDIA

One-directional
The media experience is limited
The sense of receptors used are very specific (i.e, print media requires sense of sight, radio requires sense of hearing, and television and film requires both)

NEW MEDIA

The audiences are more involved
They are able to feedback simultaneously
Integrates all aspects of the traditional media
Media experience is more interactive

Four Main Categories of New Media

Interpersonal communication media

Examples would be the telephone, and e-mail where content is private and perishable and the relationship established and reinforced may be more important than the information conveyed.

Interactive play media

Video and computer-based games, plus virtual reality devise compose this category

Information search media

The Internet and the World Wide Web become repositories or sources of a vast collection of information that can be accessed real-time despite geographical location. Broadcast teletext and radio data services are also examples. Information retrieval is no longer limited to personal computers because this functionality has been extended to smart phones and tablets.

Collective participatory media

This refers to the to the use of the Internet for sharing and exchanging information, ideas, and experiences and developing active (computer-mediated) personal relationships active (McQuail, 2010).

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