Embedded Files
Problem Statement
Problem Statement
As a business analyst of SouthEast Asia PUMA e-commerce team, currently I have to manually browse and compare statistics on Shopee and Lazada in order to devise our marketing and pricing strategies.
How can we automate the process?
I want to understand our relevant market landscape in the e-commerce scene in order to devise our marketing and pricing strategies.
How can we employ effective strategies to increase market share to rival top competitors on e-commerce platforms such as Shopee and Lazada?
Storyboard
Storyboard
Illustrates the Pain Points and the Intended Outcome of the solution
Illustrates the Pain Points and the Intended Outcome of the solution
Personas
Personas
User Profile: Mikey
User Profile: Mikey
Bio Analyst Manager, PUMA Southeast Asia, in his early middle age. Highly proficient in mathematics and statistics.
Frustrations
Wants & Needs
Goals
Frustrations
- Difficult to make decisions for PUMA products due to a lack of insights
- Lack of direction with regard to the market is slowing down decision making
- Insights are currently manually generated and are time-consuming
- Cannot maximise profit without market awareness and swift decision-making
Wants & Needs
- Understand the company's position in the competitive landscape
- Leverage marketing to promote sales of the company's best-selling products
- Gain relevant insights into the market automatically and efficiently
- Identify emerging trends and consumer preferences to introduce new best-selling products
Goals
- Make decisions that will contribute to the finances of PUMA
- Anticipate and cut losses as much as possible
- Craft strategies around products that do well in the market
User Profile: Arlan
User Profile: Arlan
Bio Marketing Analyst of E-commerce team, PUMA Southeast Asia, in his early middle-age. Has strong analytical skills and proficient in marketing research and statistical analysis. Analyses data to support the company's marketing effort. Might use insights they find to help the company make better business decisions.
Frustrations
Wants & Needs
Goals
Frustrations
- Time consuming to manually gather data to analyse it due to the very big market (SEA)
- Multiple platforms to gather data from
- Too much data (data overload) to manually analyse and produce insights.
- Manual work hinders decision making
Wants & Needs
- Reliable way to gather hge amounts of data quickly.
Goals
- Make decisions that will contribute to the sales of PUMA
- Understand and anticipate future trends and audiences' wants to prepare strategies for success in marketing campaigns
LoFi/HiFi Prototypes
LoFi/HiFi Prototypes
Iterative Design Process
Iterative Design Process
Agile Methodology
Agile Methodology
Integrating Agile into design thinking infuses creativity with iterative flexibility, enabling swift response to evolving user insights. This fosters collaboration, continuous improvement, and alignment with user needs and market trends.
User Stories
User Stories
User stories are brief, user-focused software descriptions in Agile.
Following the format "As a [user], I want to [do something] so that [benefit]," they ensure clear communication, incremental development, and user-driven value.
User Testing
User Testing
"Mr Ankit is very pleased with our product."
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