Fundamentals of Digital Marketing

Course Description: 

This course is aim to produce graduates with a broad range of digital marketing, in addition to an in-depth understanding of how digital marketing is revolutionizing the current industry. The focus of the course is on how to make students more effective in how they conduct business in the digital age. This requires a fundamental understanding of the technologies and platforms that form the backbone of electronic commerce.

Course Outcome: 

After completion of this course, students will be able to:

• Learn the basics of digital marketing and the importance of the offer

• Learn how to use new media such as mobile, search and social networking

• Learn the measurement techniques used in evaluating digital marketing efforts.

• Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy

• Understand the major digital marketing channels, - online advertising: Digital display, video, mobile, search engine, and social media

• Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan

• Explore the latest digital ad technologies