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Do you need some crypto press releases to be distributed? If so, you have probably noticed that there are so many press release distribution agencies out there. Some of them charge extremely high prices, others are very inexpensive, and some have prices that are in the middle of the range. It can be very difficult and confusing to find a good quality cryptocurrency press release distribution service that’s well within your budget and meets your expectations.
With this in mind, we have created a list of the five best crypto press release distribution sites that offer top crypto PR distribution for a reasonable price.
What are the best crypto press release distribution services?
#1. NewswireNEXT.com
In terms of maximum bang for your buck, NewswireNEXT.com ranks as the No. 1 crypto press release distribution service provider on our list. They offer three blockchain press release distribution plans: Basic $249, Standard $499, and Premium $999, with a guaranteed number of pickups. They distribute your press release to global crypto, blockchain, and finance news sites and deliver a report with all the live press release links. We tried several other crypto PR distribution companies but found out that, apart from the maximum number of media pickups, NewswireNEXT.com delivers more PR value for your dollar than any other brand in the crypto industry, making it the perfect choice for crypto businesses and entrepreneurs worldwide.
Moreover, the great thing about NewswireNEXT.com is that there are no hidden fees, and unlike other press release distribution companies, it does not charge you additional bucks for images, wordcount, membership, etc. Hence, it allows you to save a huge amount.
#2. Cision
Cision is one of the biggest and most popular brands on the market. Yet despite its impressive standing, Cision remains one of the more affordable services.
So, what’s the magical formula?
One of Cision’s key features is the data it gives you. Cision offers access to real-time intelligence about consumers, so you can understand what your audience wants to read about and tailor your articles to that. After all, even sending off the perfect pitch and getting published on online news sites isn’t much use unless your story actually resonates with the world. On Cision, you can find trending topics on social media before you get your story out there.
It also has Cision Connect, which contains more than a million journalist and social media profiles, so you can see suggestions for potential journalists and reach out to them directly, as well as receive content ideas.
Finally, you can speak directly to experts if you need that extra bit of help, ensuring your story gets more publicity as quickly as possible.
#3. PR Newswire
PR Newswire offers a few services, but as the name suggests, one of its main offerings is PR distribution, which it boasts can give you three times more search visibility than its competitors.
When you look at PR Newswire’s offerings, you might not find this hard to believe. Working with the service will give you access to thousands of leading news crypto websites and help from expert editorial staff, who can tailor your content to ensure it meets your goals and send it on your behalf. You’ll also benefit from being featured on PR Newswire’s social channels to give your news release that extra dose of attention.
Then there’s the Multimedia News Releases (MNR) service, which helps you create an attractive landing page where you can place links to your content and other relevant information.
However, bear in mind that PR Newswire may have a separate website and service, but it’s actually part of Cision, which acquired it in January 2021.
#4. GlobeNewswire
If you’re looking for fantastic customer service and speed, GlobeNewswire could be a great fit for your goals.
As a bonus, it offers translation and editing services to those who want them, so you’ll never have to worry about your press releases being anything less than perfectly written.
GlobeNewswire also boasts a Media Snippets feature, which allows you to add a range of multimedia files to your press release, including images and videos. This really takes your news release to the next level, boosting your chances of securing the media pickups you’ve been hoping for.
#5. BusinessWire
If you’re looking to publish stories related to business or financial topics, Business Wire may be a wise choice. Unlike the services outlined above, it focuses specifically on this niche, meaning the service will help you access the most relevant contacts.
Although this might seem slightly less important if you’ve already set your sights on Google News as your press outlet of choice, why wouldn’t you want to expand your horizons and consider other related websites too?
Plus, Business Wire also boasts fifty years of experience, a fantastic service, and help with the SEO aspects of your press release, so it has plenty going for it.
Go get the publicity you deserve
All of the services named above are fantastic options in their own right, but they all have their own strengths and drawbacks, so make sure you check the features and pricing schedules before you make the choice.
And remember, you don’t necessarily have to stick to the same service forever, so feel free to test a few out first. The most important thing is that you start taking action now so you can get your news stories published on major crypto news sites and outlets as soon as possible. What are you waiting for?
Crypto Press Release Distribution Services are best for promoting:
Crypto press release distribution services can be used to promote various aspects of a cryptocurrency project or business. Here are some common uses:
· New Coin or Token Launches: Announce the introduction of a new cryptocurrency or token to inform potential investors and the crypto community.
· Exchange Listings: Publicize when a cryptocurrency is listed on a new exchange, which can significantly impact its visibility and trading volume.
· Partnerships and Collaborations: Highlight new partnerships, collaborations, or integrations with other companies, projects, or platforms.
· Product or Service Launches: Introduce new products or services related to the cryptocurrency, such as wallets, decentralized applications (dApps), or blockchain-based solutions.
· Updates and Upgrades: Inform the community about important updates, upgrades, or new features in the cryptocurrency's technology or platform.
· Milestones and Achievements: Share significant milestones, such as reaching a certain number of users, achieving technological breakthroughs, or winning industry awards.
· Events and Conferences: Promote participation in or hosting of crypto-related events, conferences, webinars, or meetups.
· Funding Rounds and Investments: Announce successful funding rounds, investments, or partnerships with venture capital firms.
· Regulatory Approvals and Compliance: Communicate important regulatory approvals, compliance updates, or adherence to legal standards.
· Security Audits and Certifications: Publicize the completion of security audits or obtaining certifications, which can enhance trust and credibility.
· Educational Content and Resources: Share educational resources, guides, or content to help users understand the project better and engage with it more effectively.
· Community Initiatives and Campaigns: Promote community-driven initiatives, bounty programs, or other engagement campaigns to boost community involvement.
What are the different tools for crypto press release distribution?
· Newswire services
Newswires distribute press releases to journalists and editorial teams across various types of media, such as online print, specialist press, news agencies, and aggregation services. Newswires are nothing new and originally distributed news via faxes or cable systems. Since then, newswires have distributed information through email, which is faster and much easier. More recently, technical distribution networks have been used by many newswires for corporate communication, and automated forms and simplified inputs send this information in real time.
Individual newswires might use different forms of distribution. Some use email-based distribution lists, whereas others opt for technical distribution that loads automatically into editorial systems and news agencies. The latter requires special agreements for immediate distribution with no time delay. One famous example of this is the iconic Bloomberg Terminal.
· PR outreach services
PR outreach is often seen as ‘traditional’ journalism, where distribution services reach out to journalists, bloggers, media outlets, and these days, influencers, to communicate your press release, build connections, and introduce who you are and what your brand is all about.
PR outreach has been around for generations, but the methods of distribution have evolved over time as trends and technologies change, one example being the increasing popularity of social media. Another example is backlinks, which were not regarded as important in the past but have since grown in prominence.
Despite the new ways of achieving coverage and faster methods of distribution being available, PR outreach is not easy as it requires a lot of legwork and preparation.
· Sponsored posts
A type of ‘native advertisements’, sponsored posts are paid content snippets that are specifically designed to naturally fit into the media in which they appear. This means they avoid disrupting the viewing experience. Online sponsored posts fit in between blog posts and traditional advertisements, combining elements of each. Sponsored posts have an educational quality and carry considerable weight as they come from influential sources, such as respected publications or authoritative blogs.
Sponsored posts can be created in two ways: either you allow sponsored content on your site or engage influencers and influential sources to feature your sponsored posts on their sites. In this post, we will focus on the latter and how you can work with these people to get your business and products in front of the right audience at the right time.
· Paid guest posts
Paid guest posts are a popular way of posting premium content on crypto and blockchain news sites. The premise of guest posting is that it connects optimizers with external resources. For this reason, paid guest posts are a preferred choice for many websites, even if they haven’t yet reached high levels of traffic.
Paid vs free crypto press release distribution?
· Disadvantages of free press releases
The most fundamental issue with free press release distribution services is that they don’t actually distribute your press release! Instead, they post the press release on their own websites and try to encourage startups to pay extra for the actual distribution.
Free PR distribution services need to make money somehow, so many of them will include in your press releases links or advertisements that indirectly encourage users to click away from your content (making AdSense money along the way). Worse still, some other free services might inadvertently include links to your direct competition as well.
Free resources also have a distinct lack of support, which means maintaining your news release or measuring its impact is impossible. Free services will often not have a help desk, meaning that corrections or amendments cannot be made, and others will suffer from a lack of reporting tools, so you cannot measure the views or the impact of the press release.
· Advantages of paid press releases
The main benefit of using a paid press release distribution service is that you will get a higher quality of distribution in a short amount of time. Some PR distribution services benefit from well-established global networks, and these will therefore ensure your blockchain and cryptocurrency press releases are disseminated far and wide, sometimes to hundreds of outlets. These services will often guarantee publishing and presence, too.
Essentially, with paid news release distribution services, you get what you pay for. Spending money on these services will guarantee long-lasting and impactful distribution, which will be of higher quality, for example, through using images, videos, or audio in addition to text. Some services will also help you write your press releases for an additional fee, optimizing them for different media.
The websites used by paid distribution services often have RSS feeds, meaning journalists- for example, those with a specialty in blockchain and cryptocurrency- can subscribe for related content, thus improving your press releases’ reach.
Paid press release distribution services will also offer plenty of support, for example, a dedicated helpdesk with a variety of ways to get in touch. They will also offer reporting tools and summaries of what happens with your news release and who or where it has been disseminated to.
Advantages of hiring crypto press release newswires versus pitching the press release to news sites on your own
Press release distribution via newswires is now such an accepted standard amongst journalistic and media circles that ‘pitching’ a press release on your own is rarely going to have the same positive impact.
Pitching press releases by yourself increases the likelihood that journalists will intentionally or unintentionally ignore your email or perceive it as spam. Furthermore, newswires are regarded as reliable and trusted and can communicate financial information almost instantly. These advantages are too big for media and financial services professionals to ignore.
Practically, newswire distribution also offers advantages in terms of how fast your business or message can reach the market. If you pitch your information yourself, it will take you a long time to carefully research how, when, where, and who to pitch to. You might also miss important sources, delay the process, or omit or misrepresent critical information. This is compounded by the risk of having your press release completely ignored.
Essentially, newswire services can help crypto businesses stay afloat and noticed in an ever more crowded market. Pitching to newswires by yourself might seem cost effective and simple, but the cons far outweigh any advantages.
Frequently Asked Questions
What is a crypto press release distribution service?
In its simplest form, a crypto PR distribution service distributes your press release to media outlets that specialize in blockchain and financial information. These could include major financial news websites, printed media, crypto or blockchain blogs, social media, and any other media focusing on the specialty area.
Given that journalists and other media professionals will be the ones responsible for featuring work on these channels, in this context, these services are essential as they provide the link between your products and the people who get them highlighted in the right places for the right audience.
The world of crypto is becoming increasingly complex and busy. This means that there is more information to share from more sources. News release distribution services help this process by being able to share large amounts of information quickly and effectively, increasing brand awareness in a crowded market. Additionally, press release distribution services add convenience to the communication process, and because of how quickly they can distribute your updates, you can ensure that you are not missing critical opportunities to get your message out to the right people.
How do I choose the best crypto press release distribution service?
It’s important that you find a PR service that’s right for what you need. Visit the websites of our chosen five companies, look at what they charge and offer, and critically understand what they can and cannot guarantee in terms of coverage.
Some newswire services offer lower guarantees but charge high prices, sometimes running into the thousands of dollars. In return, they will only send your PR to a handful of websites. Seek out those service providers that offer the most pickups, as this will reflect best on your ROI.
How much does a crypto press release distribution service usually cost?
Crypto press release distribution service costs vary wildly from provider to provider, depending on what services you want to include. Cost variations can be based on the variety and outright number of outlets your press release is sent to, any specialist targeting, the size of the client base, and many others. Some distributors will offer extra services for supplementary charges.
The challenge with many news release distribution services is that not all will provide upfront pricing figures. This makes precise comparisons difficult, but in general, you can expect a price range between US $250 to US $25,000.
What are the advantages of cryptocurrency PR distribution services?
There are many advantages to crypto and blockchain PR distribution newswire services; here are the top five.
1. Firstly, these services automate the distribution of press releases, making the communication of your news easier and faster.
2. These services offer efficient and broad distribution with only a few clicks. Newswire services are therefore the preferred option for smaller businesses with fewer resources and time to spend on distribution, or if a swift, spur-of-the-moment release is required. The automated nature of these services means that less work is undertaken manually, resulting in far fewer errors.
3. Technical newswire distribution means that news is sent to editorial teams via their systems in real time, thus guaranteeing distribution. The avoidance of email means that journalists will notice the press release rather than discarding it as spam. This direct distribution avoids middlemen and speeds up the direction process.
4. Newswire distribution is especially useful for financial information as it is instantaneous and can therefore be used to update finance professionals immediately, thus simplifying trades and increasing the accuracy of what’s being shared. This can increase investor confidence as well as get your message out to the market quickly.
5. Newswire notifications display immediately and directly on websites. This means that your information is published online automatically, and bumps you up in search engine rankings. This, however can be at the mercy of Google’s algorithms, but we have developed our own SEO tools and communication techniques that still result in significant positive visibility on search engines.
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