About This Text:
This textbook is designed to help students become stronger thinkers, writers, and communicators by developing the tools of critical reasoning and persuasive argument. Blending traditional logic with contemporary examples, the book covers everything from cognitive bias and emotional appeals to formal fallacies, rhetorical analysis, and ethical reasoning. Each chapter builds on core concepts while encouraging students to connect ideas to real-world issues and personal experiences. With a focus on clarity, credibility, and civic responsibility, this book prepares students to navigate a world filled with competing claims—and to argue not just more effectively, but more ethically.