Cris Biolchini +1 (832)803-2629 rvbcris@gmail.com linkedin: @crisbiolchini
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LE INFANTTI
LE INFANTTI
>> CEO & Founder >> 2015 to 2019 <<
LE INFANTTI - CEO & Founder - 2015 to 2019
Kid´s Swimwear, with sun protection 50+. The products were developed to be extremely comfy and designed to dress the children according to their age. During the trajectory of the brand I had a physical and online store, working in retail and wholesale to Brazil. The brand sold an amount of approximately R$ 600,000.00. The activities ended in 2019 so that I could continue, with my family, a new history in another country.
As CEO and Founder at the company, I work on:
- Business and Marketing plan
- Pitching with investors
- Textile research and trends related to fashion
- Negotiation with suppliers of the textile, packaging, clothing, and logistic
- Collection development and management of the wholesale sector
- Productive management
- Quality control
- Registration and management ERP system
- The wholesale and retail sector
- After-sales follow up
- Accounts payable/receivables
- Financial reporting
- Sales team management
- Fair´s organization and planning in the wholesale and retail sector
- Branding
- Graphic Design
- Strategic planning
- Sales marketing
- Commercial follow up
- Social media management
- 2015-2016 results: 217% growth - 2016-2017: 100% growth - 2017-2018: 100% growth.
- Logo design and its variations
- Setting color palette
- Concept and strategic brand positioning
- Design of FPU 50+ seal
- Development of packaging, cards, tags and stationery in general
- Website development with market place integration
Rubberized Labels
Parts standard:
- Rubberized Labels
- Price tags
- Plastic packaging for storage
- Folder containing store information
- Drawing on the packaging for children to paint
- Le Infantti Tag
- Communication of store events
- Contacts
- Business Pitch with Investors / 2019 - presentation
- Brand institutional videos
- Catalog´s Design Presentation / design of the collection, photo and edition of products, essay, layout, pricing
Store concept
Sign
Kids area
Setting
Monthly events with partners and customers
Sponsorship of child actors as a form of press relations
Participation in Fashion Shows
Actors:
- Leandro Melo (model)
- Luiz Felipe Melo (actor of soap operas of the globe, films, TV commercials and others)
- Sofia Barros (actress from the films "Meu tio é uma peça" and "Polícia Federal")
- Sofia Diz (Youtuber)
- Cecília Barros (model)
Photo products, images editing and assemblies
Customized mother and child looks
Exclusive prints
Google Sites
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