Le Infantti - kid´s swimwear with sun protection — CEO & Founder - 2015-2019

Kid´s Swimwear, with sun protection 50+. The products were developed to be extremely comfy and designed to dress the children according to their age. During the trajectory of the brand I had a physical and online store, working in retail and wholesale to Brazil. The brand sold an amount of approximately R$ 600,000.00. The activities ended in 2019 so that I could continue, with my family, a new history in another country.

I developed all the branding, digital, social media (Facebook and Instagram), print, website, ad campaign, identity system, print, marketing collaterals, tradeshow, event, book, publication, e-commerce, UI, UX, business strategies, photographic, marketing and design strategies. I developed materials for cosmetic companies like La Roche-Posay (L'Oréal), dermatological medical centers and beach tennis events.

• Brand positioning, Graphic Design, Development of photographic essays

• Sales marketing and Social media management

• Marketing and Business Strategic Plan

• Developing and produce of the fashion seasonal collection

• Fair´s organization, wholesale and retail´s planning

• Pitching with investors at Rio Creative Conference (Rio2C) - April 2019 - The largest meeting of creativity and innovation. It is a benchmark in the market by embracing and expanding the structure of RioContentMarket, platform for debates, trends and business.

• Textile research and trends related to fashion - Negotiation with suppliers

• Accounts payable/receivables, financials reporting and balances, spreadsheets

• Sales team management - Commercial and after-sales follow up

X3M Sports Business — Graphic Designer and Strategic Marketing - 2013- 2015, (portfolio link)

Focus in sports events, I was the responsible person to create and execute work across all design disciplines in all media for international clients: The North Face, Gatorade, Speedo, Nike, Fila, Rider, Suunto, Oakley, Exceed, Visa, American Airlines, Redbull, Nissan and many others Brazilian customers. I use business analytical skills to anticipate clients needs and proactively impact client’s business, creative ability and strategic entrepreneurial thinking with a clear understanding of branding, marketing and business strategies to transform fresh ideas into actionable concepts.

I did all conception and ambiance for trail running events like Xterra, marathons like Mizuno Uphill Marathon, experience events like Usain Bolt Mano a Mano and Red Bull Kirimbawa, street running like De Braços Abertos, Meia Maratona Faz um 21, beach soccer like Powerade 24h Soccer, Rider Golzinho, and others. Some of the graphic materials developed:

• Magazines, brochures, clothing and accessories, material for athletes (medals, trophies and big paper checks), social media for Instagram and Facebook, videos, photography, image processing for on and offline communication, presentations, start/finish porches, stages, 3D arenas on Alias Maya, big format print materials, package for sponsors, books, exhibitions, and others.

Click here to see the projects I developed.

ArtRio - International Fair of Contemporary Art of Rio de Janeiro, Rio de Janeiro — Marketing Event Coordinator- AUGUST, 2011 - NOVEMBER, 2011

I was responsible to create and maintain a strong media presence for the first Art Rio edition via advertising, social media, website and marketing campaigns online and offline. I developed original content and creative strategies to attract sponsors and engage a new audience. I coordinated an open fair party and also did the marketing specialization tracks for multiple social media channels and communications based on my experience, ability, and company goals.

• Approval of on and offline campaign materials from agencies, App´s management

• Relationship with strategic representatives, meetings with strategic partners and investors

• Campaign´s monitoring and briefing in print media, TV and radio, on and offline communication

• Management of spreadsheets

• Research audience preferences and discover current trends

• Coordinate with external teams to create social posts (e.g. for events)

• Track and report on social media insights (traffic, engagement, shares, conversion rates)

• Oil Refinery — Graphic Designer and Strategic Marketing (Manguinhos´s Oil Refinery) - 2010-2011, (portfolio link)

I developed and implemented successful advertising campaigns, created media proposals for niche advertising, event prospecting and coordination, led the creative development and production of material, advertisements and trade show material. I highlight the participation in the campaigns linked to UFC Rio with the launch of FEROX lubricating oils. The result during the launch campaign was significant, increasing sales to 300% in each Brazilian state.

• Proofing, editing and overseeing projects from production through prepress

• Photo direction

• Online and offline marketing project´s design

• Endomarketing

• Style guide creation, company rebranding, design of new portfolio and stationery materials

• Presentations for VP at Powerpoint

• Brazilian Olympic Committee — Design Specialist (Rio 2016 - Organizing Committee of the Olympic Games) - 2009-2010 (link portfolio)

Strategic consulting of design and creative support as part of the Branding and Design team. Responsible for taking care of the visual identity of the Rio 2016 candidate city brand for the Olympic and Paralympic Games. I also did art direction, graphic design to creating internal and external materials for the Brazilian Olympic Committee. The materials used at Copenhagen, Denmark at the host city choice event and also for Brazilian's campaigns. I delivered visual communication on brand management for different suppliers and partners with big formats, print media, web, promotional advertisements, pos material, event, book and other publications. I worked with the Guidelines - correct application of logos, patterns, and colors, coordinated designs and production of printed materials by daily interfacing with departments, agencies and suppliers to reassure correct usage and best corporate brand visibility.

Freelancer Projects

Multidisciplinary design including branding, website, UI, UX, print, graphic design, eCommerce, creative direction, email campaign, ad campaign, corporate identity system, marketing collaterals, mobile app, responsive design, mobile website, marketing implementations, design thinking, social media (Facebook, Blogs and Instagram) for companies: L´Oréal, Technos, Sugal Group, and others.

• Travel Place | 2019 | Social Media Instagram and Facebook.

• Travel Place | 2017 | Notebook travel´s Design / binder for company customers, gift and end of year letter.

• Segna | 2015 | Website update development, implementing big changes that involved a new data / structure code , new practical features and new visual design. www.segna.com.br

• Agilità Group | 2012 a 2015 | Blogs and social networks strategic content management in the fashion segment for Agilità, Agilità-Fabulous and Litt '.

• L'Oréal Brasil | 2012 | Development and design of the portfolio book

• Technos Group | 2012 | Development of concept and event subject to sales force implementing visual identity to the same; New visual design of TECH NEWS magazine focused on brand suppliers.

• DasArtes Magazine | 2012 | Typesetting of editorial Yearbook 2012 (national release) and Brazil Guide 2012 (international release).