Continuing the successful partnership, Nium and the ICC are once again poised to celebrate inclusion, change, and innovation in the world of cricket. With a focus on engaging millions of cricket enthusiasts worldwide, this year's offerings promise to be even more immersive and impactful.

As the world eagerly anticipates the 2023 Men's Cricket World Cup, cricket enthusiasts and curious minds alike are encouraged to explore the numerous events and sponsorship activities Nium presents. Visit for comprehensive information on this exciting journey.

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Speaking of captains, growing up in hardship has helped Rohit Sharma appreciate the highs in life without forgetting where he came from; as he prepares to lead India at the World Cup. He tells Sriram Veera and Devendra Pandey how he shields himself from the social media noise, focusing on real bonds with teammates past & present. Read their exclusive chat here.

"We were happy to get those days off. Looking at heat, and stuff like that. We have been playing a lot of cricket of late. We played 4 games in the Asia Cup and 3 against Australia. We know where we are at. I would've loved to play those two games. But can't do too much when the weather is like that apart from one part of India to the other part."

A golden generation of England cricketers who have transformed the white ball format template forever will begin their 50-over World Cup title defence against an injury-battered New Zealand in a repeat of the 2019 final on Thursday.

Babar Azam: See there is no pressure it is similar to Asian and Pakistani conditions. We are here from a week we have played practice games. There is not a lot of difference here the boundaries are smaller margin of error is little for the bowlers. If there is a bad ball the batter will utilize. Runs will be more you have to play accordingly we try to apply ourselves best on the day we excute our best game on the day

"As Eoin mentioned earlier there is a level of expectation and pressure comes naturally with Represntin your country in a world Cup and one thing always try and remind the people is to have a level of acceptance that is there that is why the room is full. People have an interest especially here in India where cricket is viewed more than anywhere else in the world. We should enjoy that accept that I am a fan of other sports as well and I know what it is to be watching as a fan and the teams to do well so we keep that as part of something that is there we look after our own dressing room and environment to take pressure away from players and allow them to have fun and express themselves on the field"

"I had to work on a lot of things. To be a leader, you need to understand your teammates, their strength and weaknesses and give them the freedom to go out and play. Our job is to make sure we lay that platform for them and then it's their job to go and do what they do best."

"We hit rock bottom before we could do anything in 2015 world Cup in Australia and new Zealand and it was as bad as it gets. Consider England white ball cricket since 1992 it had some really bad times but this was the worst of it with any bad situation comes great opportunity," Eoin Morgan

It is something relevant to all the teams lot of the teams have guys who play in India and have done well in India I wouldn't really say it is an advantage for us all we can really do us is guys who have that experience and knowledge they can share it amongst teams or use it in terms of strength and plans I wouldn't say it is an advantage unique to us as a team

Can't say for sure but it does seem like just three captains are wearing watches. Not surprisingly, all from the subcontinent where as you know everything runs on time! Rohit Sharma, Babar Azam and Shakib twisting and turning their watches while others speak. (From Sriram Veera)

We prepared well about last 4 world cups since 2019 we are probably 3rd or 4th team in qualifiers. We have done really well it is time to put on a good show and country is expecting a little more than what we did previously

All captains have neatly done coiffure. South Africa'sTemba Bavuma didn't have to fuss too much about it, of course. And just two have clean shaven faces : Pat Cummins and Jos Buttler. Rest with various shades of beards. Kane Williamson still with the best beard. (From Sriram Veera)

Eoin Morgan: Quite simple don't mess it up(gigles) no not at all Jos is an unbelievably well respected player and a world class player and leader within his own right when you pass advice on it is more through lessons that you have learnt yourself through early days of captaincy it is about being yourself and being aunthetic it is about go be himself lead the way Jos Buttler leads not the way any other leader would

They are followed by Shakid and Shanaka, the Bangladesh and Sri Lanka captains. They are followed by Australia's Pat Cummins and South Africa's Temba Bavuma.

Next up, Rohit Sharma and Babaar Azam make their way on to the stage. They are not asked anything by Shastri. NZ captain Jos Buttler and Kane Williamson rounds it up.

A partition refugee rehabilitation area it might've started out as, but this corner of the capital teems with the 'we can make something out of nothing' spirit that Virat Kohli personifies. Read Sriram Veera's piece on how West delhi shaped Kohli (READ MORE)

Hosts India will be favourites entering the 2023 World Cup and will start their campaign against five-time champions Australia in Chennai. The last time the tournament was held in the sub-continent in India, Sri Lanka and Bangladesh under the captaincy of MS Dhoni India lifted the trophy after 28 years. (READ MORE)

Yet to start. Ravi Shastri, the booming voice of Indian cricket, and Eoin Morgan had a rehearsal a short while back. Just after Shastri had tucked away some pasta. (From Sriram Veera)

Awaiting the 10 captains. A Ranveer Singh starring world cup song and video was just streamed on the screen in the room. 'Dil jashn bole' was the title. The video had Yuzvendra Chahal's wife Dhanashree dancing away merrily. The irony was hard to miss. (From Sriram Veera)

Rohit Sharma is about 11 years old, staring angrily at a group of boys. Behind him, a couple of his teammates have fled. Rohit hears their panicked departure, but stands his ground, still angry at the opponents for brazenly cheating during their cricket game.

While the viewership numbers are incredible, the engagement with the tournament is practically unbelievable. FIFA reported in January 2023 that there were nearly 6 billion engagements with the World Cup on social media, with Nielsen data revealing that there were more than 93.6 million posts across all social platforms about the tournament.

This 32-team tournament (which will be expanded to 48 teams in 2026) features national soccer teams from around the globe competing until ultimately one team is crowned champion. Held quadrennially, the World Cup is the pinnacle event in the sport and boasts huge attendance numbers every year. The 1950 Final game holds the record for attendance at a sporting event in an enclosed stadium with a whopping 199,854 spectators.

Raking in more than 3.5 billion viewers in recent years, the Tour de France is one of the most watched sporting events worldwide. The 2023 event drew in record numbers domestically, with more than 42.5 million viewers in France alone.

North Americans may be surprised to find cricket on a list of most watched sporting events, but fans of the sport are well aware of how hugely popular cricket is in many parts of the world. The Cricket World Cup is the international championship for One Day International cricket. The contest features ten teams and lasts just over six weeks. Like the soccer World Cup, the tournament takes place every four years, with the next Cricket World Cup currently taking place in India.

Without a doubt, the Summer Games are one of the most anticipated sporting events in the world. The Games not only offer a variety of different sports to watch, they also feature incredible personal triumphs, underdog stories, record-breaking feats of strength and endurance, and the opportunity to showcase national pride. With people around the world eager to cheer on their home country, it is no wonder billions of people want to spectate.

Though it may not attract the same amount of attention as the Summer Games, the Winter Games are still a hugely popular event that draws interest from around the globe. With popular sports including figure skating, alpine skiing, ice hockey, and snowboarding, the Games reaches a broad audience. The Winter Games take place over a 17-day period every four years.

Soccer is the most popular sport in the world and the UEFA Champions League Final is one of its biggest events. The top teams in Europe battle all season to be one of two teams in this prestigious championship match. In 2023, 450 million viewers watched all or part of the Champions League final game, which saw Manchester City F.C. come out as the champions.

While viewership was in the millions, social engagement with the Champions League Final reached peak levels in 2023. UEFA reported that there were 6.5 billion interactions with its own social content alone, which included more than 3 billion views on its cross-platform videos. The jaw-dropping levels of social engagement continue to prove that viewership and interaction with live sporting events is changing rapidly in our digital era.

One of the most interesting facets about Super Bowl viewership is that not all viewers are sports enthusiasts. There are a large portion of viewers who watch the game for the commercials alone, and another subset of viewers who are there for the iconic Half Time performances.

Super Bowl popularity is growing among women, in particular. In 2023, about 75 percent of women surveyed said they were planning to watch the game, which was up from 62 percent of female respondents in 2022. 152ee80cbc

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