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Why your ad spot frequency matters in your radio campaigns?

This is the era of the internet and everything has gone digital. The reason is the internet solves the problems, is far-reaching and feasible for every person in their everyday life. The Internet has now stepped into the field of advertisements and marketing as well. Still, traditional advertising is one of the best forms of advertising. It has the capability of reaching a mass population.

Among all the mediums of traditional advertising, radio is a successful medium for advertising and spreading brand awareness. The reason is it is complete audio-based and reaches the audience in the best way. Moreover, the cost is quite affordable and budget-friendly. With the help of radio advertising, advertisers can reach their target audience and convey their message in the best possible way. It includes voice-over, acting, and sound design. The best thing about radio advertising is a better way to reach the target audience, cost-efficient, easy-to-track and effective.

Why radio is still the most powerful medium

In radio advertising, the ad spot frequency plays an important role. It has the capability of making radio ads effective. Ad spots are the ads that run for a few seconds amidst the interval of any program. Every ad campaign has a frequency Now, the frequency of any ad campaign is the number of times the ad is heard by people in the course of a day.

The importance of Ad Frequency in a Radio Campaign

The question that arises is why is the frequency or the number of times your ad to be played during the course of few hours, or few days plays an integral part in increasing the probability of your ad campaign tasting immense success or moderate success or no success.

To understand the importance of how frequently one should play the ad spot or message it is imperative to understand the human brain. The memory of a human being is temporary which means few as campaign would be very successful or recall worthy or might be able leave an impression that stays etched in your heart and mind. But such campaigns also need a bit of prodding and a bit of recall assistance methods to make them get out of the sub-conscious mind to the conscious mind.

what we mean by stating the above is any ad campaign no matter how good creatively it might have been if it would not have run or released on various media vehicles with a bare minimum consistency level would not have left an impact on the human brain. While driving or while listening to a radio channel from the environs of your home of office or any place of your connivance there could be a situation where you listen to a radio ad jingle and you really get hooked to it the first time and you want to listen to it again may be for it is humble tune or the offer it carried or the discount it carried or the voice-over it had But you keep on waiting for it and it doesn't play again, and after a while you obviously would get busy and entangled in your daily routine and forget about that amazing radio ad jingle.

Secrets To Boost Your Marketing Frequency

What does that mean?

that means the money you spent on playing that radio spot which didn't play again also got wasted, because in spite of generating interest the first time it couldn't sustain that interest in the listener because it never played again. Now, this is how a human brain works.

“The first time the radio spot plays generates interest.”

The second time it plays it reinforces that interest in the prospective customer or buyer.” The third time it plays could prompt the prospect to take action against the interest he or she has and help in making the listener remember the offer or discount or service being mentioned in the radio jingle. The above process needs to be repeated across the day for at least a few days depending on the advertising budget. Spreading it across the day increases the probability tremendously of getting the message across to unique set of listeners spread across unique listening hours of the day depending on the listeners habit's and preferences. In all, more unique listeners across the day means increased probability of more unique inquiries for the ad or the product being advertised depending on the level of interest or level of need someone has for that particular product or service.

Radio as a medium has many unique listeners or repeat loyal listeners or the floating listeners who keep on scrolling the various radio stations for content depending on there mood ad interest at that point in time. To catch all of them or few of them you need to make sure that you choose the science of radio ad jingle frequency to introduce them to your message, then re-enforce them with the message and then making sure the message sustains or stays with the listener for an immediate inquiry or maybe turning it into a future inquiry. If a campaign is spread thinly it won't be able to have a lasting impression or leave a remembrance even for a future purchase no matter if it had the best creative in the world.

It is like making the best James Bond movie of all time and not releasing it in theaters worldwide. Even a James Bond movie needs to be released in multiple theaters not just a single theater to make it a successful movie in terms of Box-office Collection.

So, please do not compromise with the frequency of your radio ad campaign to make them successful and noticeable.