Before sending out an email, testing it helps you in getting an insight about if the email is effective or not.
To test your email, try A/B testing. In this, you send two emails on the same topic with different subject lines and a bit tweaked content to two different small groups of email. The one which has more click and open rates is what you're going to get success with.
Take that email, target your audience and hit Send.
Whenever creating an email, keep in mind that your audience is always in a rush. They don't have time, they're super busy. Your content shouldn't take more than 2 minutes.
To achieve this, make sure to -
Keep your content short
Write small sentences as well as paragraphs
Don't step back when it comes to one sentence paragraph.
Keep it on the point and avoid fluffs.
Provide your audience a weekly update. Tell them what's going on in the industry. Make them aware of what you're working towards. Share what happened this week, cover it all, tell them what you gained and lost this week.
Cover all of what you sent them this week, and give them links to your products which performed well, the content related to it and all the related updates about the same.
When you're running an email marketing campaign, you should know that the first thing your subscriber sees is the subject lines. Here's what you can do to make them click your email -
Keep them short. They should fit the screen so the viewer can view it full.
Make it interesting - ask a question, tweak your language, say a bold statement or make a way to tell them that there's value in the email.
Personalize it - take their name or include their personal details like something they are interested in.
Avoid misleading, be true to your words.
Create sense of urgency, so they open the email quickly
Use Emojis - but make sure to not overuse them
Try different lengths, formats and words in your subject lines.
These are just some tips, you should always try to bring up something new, because who knows, it might work for you!
To generate subscribers, create a sign-up form, through which your audience can sign-up easily. Make it simple, ask them to just mention their names and email ID. Don't take much of their time.
While you make it easier for them to fill in details, make it easier for them to reach it too. Embed the signup form instead of giving them a link. This helps them take the move faster and end the process quickly.
Keep those sign-up forms embedded in the places your audience reaches the most, like, about us page, homepage, blog page or contact page.
Encourage Audience To Sign-up
Once you've created and embedded the sign-up forms, encourage your audience to sign-in. Whenever you post, encourage them to take a step, and become someone who can reach out to you easily.
Make them feel that this can help them be one step closer to you than others. Make them believe that this way, they're having a special and easier access to you.
While, not everyone may sign-up just for the special access, make them sign up for something special.
Offer them something in exchange for their email addresses. Offer them a downloadable asset that can help them in a way. Offer them a template, or a guide book or maybe, a trial product or a trial service for free (if you're comfortable) in exchange of their email addresses.
Reuse Already Existing Content
When you put up a website, you create a lot of content. You post that content in different formats like blogs, articles, images, videos etc.
To send emails to your audience, is it possible to always come up with something new? No, of course we are human beings.
So, re-use the content you've already created.
Promote Sign-up Through Social Media
Most of the people are very much active on social media. So, you should be where the public is.
Promote your sign-up up form on your social media accounts. Tell your audience about the benefits they can gain if they sign-up.
Not everyone is an active bird. Some people need to be commanded.
After you've written your email, include a CTA. Make them take action. Tell them why they should take action. Make them aware what they're going to lose if they don't.
To know who's your target audience for which email, you need to segment your subscribers first.
Know where they belong to; their place, their background, their behavior etc. Then, create content according to their needs and interests.
This would help in increasing more click through rates, open rates and even sales.
Subscriber - Only Benefits
Give your audience something to be greedy about. Really.
Provide special treatment to just your subscribers. Give them special discounts. Offer them special and only for them insights in your business.
This will trigger your non Subscribers audience to become your subscriber to access all those subscriber-only benefits.
While your content makes you gain or lose an audience, the timing affects the open rates and attention.
If you send your audience an email when they're in office or at work, they'll not open that email and maybe, forget even if they see the notification.
Find the right timings when your audience is most active. The timing differs for every person according to their living place, their work timings as well as their interest in being online.
Know your audience well and create small time ranges for different people or different groups of the same kind of people and shoot you emails at that time.
How to gain trust? Tell them who you are. Show them you trust them.
Help your audience know you. Tell them everything, like, -
The history of your business
You failures
Your success
Your first achievement in the business
Your first subscriber
Your learnings
Your most heartbreaking experience in your business
The happiest moment in your business etc.
This helps your audience gain trust. They get to know you personally through this.
While you're sending your audience a regular email, how about seasoning it up? Yes, tweak your emails according to the seasons (and not spices).
Give them value, show how you can be helpful in a specific season.
Aware of the shopping before holidays? Make it a priority.
Whenever holidays are near, run an email marketing campaign for the same before it happens. People buy goods and services a day to a week before for enjoying holidays.
This can boost your sales and engagement a lot.
Suppose, you sent a discount to your audience but what if they forget about it?
Whenever you offer something to your audience, or want something from them, after sending the target email, send them a reminder email too.
Reminder emails helps your subscribers avail those discounts and offers and not miss the great chance.
How to grab attention and keep them attentive? Take names.
When you take their name, they get a quick rush of attentiveness and they listen to you.
Within the email, use their tone, the tone that they like. Talk about their interests, their likings and how they're going to benefit if they contact you or buy something from you.
Run a Referral Program. Referral program helps in gaining audience. When your subscribers refer you to someone they know, the other person is most likely to believe and contact you.
This way, they trust you already, you don't have to put much effort. But, make sure to keep that trust.
With that, offer your audience something in return when they refer someone.
Birthday/ Anniversary Emails
Birthday and Anniversary emails are a great way to boost your email campaigns.
When you wish them on birthday or anniversary, they feel special. To make them come to you and be with you till the end, offer them something special. Give them a discount or maybe, a free cake!
What do you do when you get a positive review? Nothing? Such a bad thing.
Show it off! Whenever someone compliments you, show it off. Put of the positive reviews as well as the related products in your emails and show off.
Your audience is always curious to know more about you. So, tell them about you.
Educate your audience about your audience. Tell them -
How you run the business
What to expect when running a business
What to put it
Tips and tricks for specific causes
Solution to some common problems etc.
This helps the audience know you as industry expert and you emerge as a leader.
When you studied in school, what was that one thing your teacher said other than to study? To be consistent. Whether it's studies, games or business, being consistent makes you gain success.
Be regular with sending emails, engaging with your audience and being updated. This help you be on the track as well as active.
You launched a product. What if your audience don't know about it? Will you be able to make a sale? No.
Tell your audience about your product. Educate them. Tell them how the product will help them.
After you have told your audience about your product, promote it. Include a link to access the product. To bosst sales, offer a small discount with it during the start and then, make it the real price.
Mobile Friendly Templates
Do you know that most of your audience scrolls through phone only? If yes, great. If not, you need to take care of it.
Ensure that the email templates you use are mobile adjustable. They text, images should fit the screen. The links should work. And most importantly, your email templates should be mobile friendly.
Being on the same page is quite boring. Isn't it?
Keep your audience engaged by launching new products that resonate with them.
This wins their interest as you're giving them something new to connect with, relate with and buy.
Suppose you're thinking about launching something. How about giving a small view of it to your audience?
This remains as a suspense till you actually launch the product. The suspense wins your audience’s interest and makes them excited for what's coming next.
Experiment With Plain Text
Plain text is simple. You just write what you want your audience to know. You include no images, no infographic, no formats, just simple texts.
Plain text works for some people. Its simplicity wins the heart of the audience. To know if it works for you, experiment!
How about keeping a regular giveaway?
Set a target, something like, reaching a number of clicks, or maybe number of sales. Make your audience aware about it. Also, inform them that you'll be organizing a giveaway after you achieve a certain role.
This will boost your engagement, sales and increase your audience too.
Do you ever search for anything with the word “best”? Your audience searches for it too. How about telling them the best before they ask you about it?
Analyze which services or products have gained maximum sales and positive reviews. Ultimately, they're the best performing products. Highlight them in your email and include a link as well.
Reviews help you gain trust when you show them off.
Take an easy step, ask for reviews from your satisfied customers. That's it.
Make It Easy To Unsubscribe
Would you ever enter a room where there's no exit? I won't.
Similarly, when you provide sign-up forms and easy entrance to your audience, provide them with an easy exit too.
When they feel that you aren't forcing them to be here, they feel comfortable.
Images and videos are great attention seekers. How about using them in your emails?
Use images that are high-quality, explanatory and eye-catching. You can also use videos and other form of media to make it easy for your audience to understand you.
Most email marketing campaigns use Gamification in their emails.
Experiment with it. Include surveys, or a task of built-in games to gain attention of your audience and give them a good time.
While this is the first step towards an email marketing campaign, it is the most important step too.
How do you build an email list? Do you buy it from someone? No. This can name your business a scam.
Give your audience the option to sign-up and become your subscriber. Ask them genuinely to be a part of the community you're building.
Would you like to end up in spam boxes? Obviously, no.
Avoid using words like buy now, 100% free or urgent etc in your email. These words trigger spam and your email might end up in spam boxes.
Without using the word urgent, create Urgency for your user to take action.
Set a limited time. Tell them how this offer is important for a limited time. Tell them what they'll lose.
While you use all these strategies for your email marketing campaign, don't forget to be you.
Your real self is what makes your business unique. And uniqueness helps you stand out of the crowd.
Relate One Email To Another
Have you ever created a lesson plan? All the topics related to one another.
Same way, create a plan, where your emails connect to each other. Write the email and at the end, create suspense. Keep the audience hanging and excited for what's next. Open that suspense in the next email, and continue the chain.
How can you be interesting? It's easy.
You can tell a joke, you can show a sketch. This space is all about creativity. Be an interesting person. Do whatever you like, relate it with the audience and hit Send!
In this blog, we've told you all the ways you can use to make your email marketing campaign stand out.
While everyone out there will expose this to the section and take your time, we've put it all in one place to help you know everything faster. Use these, merge them or tweak them, it's all up to you.
Apart from this, always remember one thing, to experiment. Experimenting is what makes a person better.
https://www.proartibus.org/profile/viewanyblogs/profile
https://cloudhound.flarum.cloud/d/5473-hire-seo-expert-in-sri-lanka
http://users.atw.hu/gabcsik/index.php?showtopic=130216
https://yoo.social/read-blog/67511
https://indianbusinesscanada.com/6-steps-to-email-marketing-for-small-business/
https://reuterstimes.com/6-steps-to-email-marketing-for-small-business/
