North America Retail Media Platform Market was valued at USD 3 Billion in 2022 and is projected to reach USD 7 Billion by 2030, growing at a CAGR of 12% from 2024 to 2030.
The North America Retail Media Platform market is rapidly growing, driven by the increasing demand for effective advertising solutions that blend e-commerce and digital marketing strategies. Retailers, brands, and advertisers are exploring this space to unlock new opportunities and reach consumers where they shop the most: online. This growth is driven by several factors, including advancements in technology, the growing importance of data, and the shift in consumer behavior towards e-commerce platforms.
As retail media platforms evolve, industries are looking for tailored solutions that fit their needs. For example, the retail sector demands seamless integration of advertising on their e-commerce platforms to drive sales and improve customer engagement. These platforms must also allow advertisers to track and analyze their campaigns in real time, ensuring they can adjust strategies based on performance.
In the CPG (Consumer Packaged Goods) industry, companies are increasingly relying on retail media platforms to reach target audiences with precision. The ability to target shoppers through personalized ads that are relevant to their current shopping behavior enhances the effectiveness of campaigns. With access to detailed consumer data, advertisers can create highly targeted ad experiences across multiple touchpoints, including search results, product detail pages, and even checkout screens.
Retailers are also leveraging these platforms to boost their own advertising revenue. Major players such as Walmart and Target are leading the way by offering retailers and third-party brands the ability to advertise on their platforms. These platforms provide an avenue for brands to increase visibility among consumers who are actively browsing for products in their categories.
For these solutions to be effective, industries require a platform that integrates data across multiple channels, offers scalability, and provides actionable insights for continuous optimization. By tapping into these technologies, brands can ensure that their marketing efforts are not only efficient but also highly effective in an increasingly competitive retail environment.
The rapid growth and evolving nature of the retail media landscape are only set to continue, making it a critical space for advertisers and retailers alike. The North America Retail Media Platform market continues to expand as industries adapt to the changing digital ecosystem and embrace new ways to connect with consumers.
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Amazon
Walmart
eBay
Instacart
Walgreens
Home Depot
Best Buy
Target
Kroger
Wayfair
Alibaba
Coupang
SK Planet (SK Telecom)
Shinsaegae
Naver
CVS
Macy's
Dollar Tree
Ulta
Etsy
Costco
Criteo
Lowe's
Tesco
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the North America Retail Media Platform Market
Clothing & Footwear
Food & Beverage
Books
Groceries
Electronics
Cosmetics Skincare & Haircare
Home Furnishing & Furniture
Others
Based on Types the Market is categorized into Below types that held the largest Retail Media Platform market share In 2023.
Website
APP
Other Digital Platforms
North America (United States, North America and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the North America Retail Media Platform Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. North America Retail Media Platform Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. North America Retail Media Platform Market, By Type
6. North America Retail Media Platform Market, By Application
7. North America Retail Media Platform Market, By Geography
North America
Europe
Asia Pacific
Rest of the World
8. North America Retail Media Platform Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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