Creating an e-Pitch

Using Stories to Sell Your Idea


Stories are not just facts presented with accompanying images, they are narratives crafted to take the listener or reader on a journey. Just like a novel or a documentary, these stories have a plot, characters, and themes.

Storytelling is used in many ways in many fields:

  • Start-ups or established companies promoting their product or service through telling their story.
  • Victims of abuse or war telling their story as a means to heal and inform.
  • Individuals with various developmental disabilities telling their story through images and music when a text-based story may not be a option.
  • Immigrants and newcomers telling their story or the story of their families to raise awareness and support advocacy.
  • To commemorate a great life or infamous character.
  • and many more…

What will your story be?